Promocija mjesta pomoću crno-bijele fotografije : Zagreb

master's thesis

• Author: Martina Bašić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2016-7-4, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ljudi vjeruju fotografiji, jer im dočarava ono što se u trenutku snimanja nalazilo pred fotografskim aparatom. Fotografija je istinita, brza, točna te se na prvi pogled može razumjeti bolje i od pisane riječi. Izum fotografije i njezina široka uporaba već oko 1830. godine omogućila je širokoj masi uživanje u novoj tehnici izrade slika, koja se odlikuje brzinom, točnošću reprodukcije i mogućnošću umnožavanja. U samim počecima fotografi nisu imali izbora nego snimati u crno-bijeloj tehnici, no nakon pronalaska i razvitka kolor fotografije, crno-bijela fotografija nije pala u zaborav te se nastavila razvijati i usavršavati.

U teoretskom dijelu ovog rada opisat će se crno-bijela tehnika, njen nastanak i razvoj, te će se analizirati specifičnosti crno-bijele fotografije.

Također se izvršava usporedba radova jednih od najznačajnijih hrvatskih fotografa Toše Dabca i Marije Barut u odnosu na sadašnju realnost, te autorske rezultate. Jedan od mnogobrojnih tematskih krugova i motiva Marije Barut su bili Zagreb, zagrebačke ulice i kulturno-povijesne znamenitosti te je upravo on centar zbivanja i mog diplomskog rada. S druge strane ću preko Toše Dabca, kao predstavnika ulične fotografije, nastojati uhvatiti trenutak i iskrenost, bez namještanja. Igra svjetla i sjene, uz pomoć raznih filtera, podiže umjetnost crno-bijele fotografije na jednu novu razinu. Osnovni cilj rada je prikazati medij crno-bijele fotografije u funkciji promocije grada Zagreba. Svako turističko mjesto, pa i grad Zagreb, nastoji privući i ostvariti što povoljnije gospodarske učinke. Zato su posebno važni turistički promocijski materijal, koji u današnjem moderniziranom svijetu imaju jako veliku ulogu.

Abstract (english)

People have faith in photographs, as they evoke whats in front of the camera at the time being. Every photograph is authentic, instant and accurate and can be better understood at first sight then words itself. The discovery of photography, resulting with a wide usage since the year 1830, has given a large number of people the opportunity of enjoying the new technic of producing photos, which have the characteristics of great speed, accuracy of reproduction and the possibility of multiplying. In the begginings photographers had no other choice then to use the black and white technic, although the black and white technic hasn't fallen into oblivion, it is to this day being used and is continuously evolving. In the theoretical part of this thesis the black and white technic will be described along with it's beggining and development among time, as well as the analysis of the specifics of black and white photographs. Also, this thesis consists of a comperison of the works of Croatian photographs, Toše Dabac and Marija Barut, to the present reality as well as my achieved results. One of the most themes that Marija Barut uses in her works are Zagreb, Zagreb's streets and the cultural - historical sights, which happen to be the core of this thesis. On the other hand through the work of Toše Dabac, who is the representative of street art, I'll endeavor to capture the moment and it's sincerity without adjustment. The recreation of light and shade through the help of various filters raises the art of black and white photography to a whole new level. The main goal of this thesis is the promotion of the city of Zagreb. Every tourist resort, including Zagreb, endeavors to attract and achieve as favorable economic effects as possible, therefore making tourist promotional material extremely important in the modernized world.

• Keywords: crno-bijelo; fotografija; Zagreb
• Keywords (english): black-white; photography; Zagreb
• Language: croatian
• URN:NBN: urn:nbn:hr:216:389186
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 21:07:46