Korisničko iskustvo ambalaže tvrdih sapuna kao dijela cjelovitog proizvoda

master's thesis

• Author: Tomislav Fabijanić
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Vanda Jurković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2017-7-6, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovaj diplomski rad obuhvaća, prati i objašnjava cjelokupan dizajnerski

proces oblikovanja ambalaže za ručno rađene tvrde sapune s prirodnim

sastojcima.

U radu je dan uvid u teoriju modela rada po kojem je korisnik u središtu

procesa oblikovanja proizvoda i prema kojem oblikovani proizvod proizlazi iz

realnih potreba korisnika pružajući mu adekvatno korisničko iskustvo.

U radu je objašnjen proizvodni proces tvrdih sapuna s prirodnim sastojcima

kako bi se dobio uvid u realne potrebe proizvođača, odnosno kako bi se

defnirali zahtjevi proizvodnog procesa na koje ambalaža mora odgovoriti.

Nakon izrade prvih prototipa provedena su daljnja kvalitativna ispitivanja s

proizvođačem tvrdih sapuna kao i kvalitativna i kvantitativna ispitivanja s

potrošačima tvrdih sapuna kako bi se utvrdili zahtjevi ciljane publike na koje

ambalaža, kao dio cjelovitog proizvoda koji čini sa sapunom koji je u nju

upakiran, mora odgovoriti, a u svrhu unaprjeđenja izrađenih prototipa.

Potom, nakon što je izrađen fnalni prototip i kada su zadovoljene sve

funkcionalne karakteristike ambalaže, rad prati kreiranje vizualnog identiteta

tvrdih sapuna s prirodnim sastojcima i zadovoljavanje komunikacijskih

funkcija ambalaže takvog proizvoda te prikazuje cjelovit, funkcionalan

grafčki proizvod nastao iz realnih potreba svojih korisnika- proizvođača

tvrdih sapuna i njihovih potrošača.

Abstract (english)

This thesis encompasses, monitors and explains the entire design process of

creating a packaging for hand-made hard soaps with natural ingredients.

The paper gives an insight into the theory of the method by which the user

is at the center of the design process and according to which the product is

derived from the real needs of the user by providing him an adequate user

experience.

This thesis explains the production process of hard soap with natural

ingredients to gain insight into the real needs of the producer, ie to defne the

requirements of the production process to which the packaging must respond.

After the frst prototypes were made, further qualitative and quantitative tests

are done with manufacturer as well as with the consumers to determine the

requirements of the target audiences to which the packaging must respond. All

for the purpose of improving the produced prototypes.

After the fnal prototype was created and when all the functional characteristics

of the packaging were fulflled, the thesis follows the creation of a visual

identity and satisfying communication functions of packaging for hard soaps

with natural ingredients and shows a complete, functional graphical product

arising from the real needs of its users - producers of hard soaps and their

consumers.

• Keywords: Ambalaža; dizajnerski proces; korisničko iskustvo; dodane vrijednosti ambalaže; komunikacijske funkcije ambalaže
• Keywords (english): Packaging; Design Processes; User Experience; Added Values of Packaging; Communication Functions of Packaging
• Language: croatian
• URN:NBN: urn:nbn:hr:216:711812
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 21:45:41