Dizajn interaktivne razglednice grada Zadra

master's thesis

• Author: Ana Beverin
• Mentor: Lidija Mandić (mentor)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Ante Poljičak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2017-9-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovaj diplomski rad bavi se novim pristupom u dizajnu za promociju turističkog

mjesta. U uvodu rada objašnjena je važnost ilustracije i animacije kroz povijest

te su predstavljeni ciljevi ovog rada. Kroz sljedećih nekoliko poglavlja pobliže su

opisane uloge vizualnih komunikacija, ilustracija, animacija i storytellinga u

marketingu, kao i uloga korištenja emocionalnog pristupa prilikom dizajniranja.

Osim toga, istraženi su različiti principi i procesi iza izrade animacija i ilustracija,

s posebnim naglaskom na 12 principa animacije. Objašnjen je proces izrade

web stranice te uloga korisničkog iskustva prilikom izrade iste. Nakon

istraživačkog dijela, izrađen je i predstavljen dizajn interaktivne razglednice

grada Zadra. Proces izrade interaktivne razglednice detaljno je objašnjen u

drugom dijelu diplomskog rada. Na kraju, napravljeno je istraživanje utjecaja

emocionalnog dizajna u korisničkom iskustvu i povezivanju korisnika s

destinacijom koju promoviramo. Rezultati su statistički obrađeni i predstavljeni u

zasebnom poglavlju.

Abstract (english)

This thesis deals with the new approach to the promotion of a tourist place .The

introduction of the work has illustrated the importance of illustration and

animation through history and the goals of this thesis. Through the following

several chapters, the role of visual communication, illustration, animation and

storytelling in marketing is described more closely, as well as the role of using

emotional approach when designing. In addition, different principles and

processes have been explored behind animation and illustration, with a special

emphasis on the 12 principles of animation. The process of website

development has been explained and the role of user experience in making it.

After the research part, the design of interactive Zadar postcard was made and

presented. The process of creating an interactive postcard is explained in detail

in the second part of the thesis. At the end, a survey was conducted about the

impact of emotional design in user experience and the connection between the

user and the destination we are promoting. The results are statistically

processed and presented in a separate chapter.

• Keywords: ilustracije; animacije; promocija; destinacija; emocionalni dizajn
• Keywords (english): illustration; animation; promotion; destination; emotional design
• Language: croatian
• URN:NBN: urn:nbn:hr:216:402118
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 21:48:09