Primjena manjih gramatura novinskog papira u višebojnom tisku na roto tiskarskim strojevima

master's thesis

• Author: Mario Milošević
• Mentor: Nikola Mrvac (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Committee member: Mile Matijević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2018-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Danas, na tržištu novinskog tiska susrećemo dvije suprotne pojave koje se

svakodnevno interesno isprepliću te imaju veliki utjecaj na globalno tržište

tiskovina. S jedne strane su izdavači koji usredotočeni na prodaju žele

poboljšati kvalitetu tiska, zadržati marketinške prihode i smanjiti pad naklada.

Sa druge pak strane očekuju smanjenje troškova tiska, te su prisiljeni slijediti

trendove jeftinijih repromaterijala te papira manjih gramatura. Isto tako

moraju se prilagoditi i novim hibridnim polivalentnim strojevima radi bolje

iskoristivosti samih kapaciteta. Obrnuta proporcionalnost koja zapravo djeluje

u zajedničkom krajnjem interesu, a to je globalna tržišna utakmica novinskog

tiska sa novim medijima.

Abstract (english)

Today, in the newsprint market, we encounter two opposite phenomena that

are linked to each other, on a daily basis, and have a major impact on the

global printing market. On the one hand, publishers focusing on sales want to

improve print quality, keep marketing revenue and decline in sales, expect a

reduction in printing costs and are forced to follow the trends of cheaper raw

material and smaller grammatical paper. Also, new hybrid multipurpose

machines need to be adapted to better utilize their own capacities. The

overwhelming proportionality that acts in the common ultimate interest is the

global market game of the press with new media.

• Keywords: Globalno tržište tiskovina; novinski tisak; papir manje gramature; troškovi
• Keywords (english): The global market for printing; newsprint; lower grammage paper; costs
• Language: croatian
• URN:NBN: urn:nbn:hr:216:370084
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 22:24:08