Internet marketing : Instagram

master's thesis

• Author: Ivana Knöll
• Mentor: Ante Rončević (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Ante Rončević (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2018-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Marketing je poslovna koncepcija koja se kontinuirano prilagođava promjenama na

tržištu , u okruženju. Internet marketing je relativno nov način provođenja spleta

marketinških aktivnosti, a posebno oglašavanja proizvoda i usluga. Marketing jako

brzo napreduje te je svakim danom inovativniji i lakše dostupan svim korisnicima.

Zahvaljujući društvenim mrežama, internet marketing lako je dostupan svakom

pojedincu. Instagram kao jedna od vodećih društvenih mreža, u kratkom je roku

uspjela biti glavna platforma za promoviranje i oglašavanje. Ovaj rad će se temeljiti

upravo na internet marketing kroz društvenu mrežu Instagram. Opisat će se njegov

algoritam te način na koji funkcionira te njegove prednosti i nedostatci. Objasnit će se

mogući načini oglašavanja promocije kojima se korisnici služe. Još jedan važan faktor

su digitalne fotografije. Kroz ovaj rad će se objasniti način na koji je potrebno svoje

profile osmisliti, kako urediti fotografije, te predočiti važnost vizualnog dojma na

ovakvim platformama. Obuhvatit će se i pojava blogera koji imaju veliku važnost na

ovoj platformi te trendove koje su uveli , primjerice prodaja svojih osobnih filtera, zbog

potrebe korisnika za jedinstvenim izgledom svojih profila, što također određuje kakva

se populacija želi privući. Također će se objasniti način na koji Instagram pomaže

tvrtkama, agencijama i blogovima unaprijediti njihovo poslovanje te poboljšavanje

pozicije same web stranice.

Abstract (english)

Marketing is a business conception which is continuously adapting to the changes in

the market and in it's surroundings. Internet marketing is a relatively new way of doing

various marketing activity, but especially those of advertisement of the products and

services. Marketing progresses very fast and with every day it becomes more

innovative and readily accessible to all users. Thanks to the social networks, internet

marketing is easily available to every individual. Instagram, as one of the leading social

networks, has shortly been able to become main platform for promotion and

advertising. This paper is based precisely on that, on internet marketing through the

social network that is Instagram. This paper will describe his algorithm and the way it

works, and it's advantages and flaws, as well as describing possible ways to advertise

promotions which are used by the users. Another important part are digital

photographies. Through this paper there will be explanations on how to come up with

the profiles, how to edit photos and to give the importance to the visual impressions on

these kinds of platforms. We will also encorporate the aspect of bloggers who have

great importance on this platforms, and also the trends then brought, e.g. selling their

personal filters, because of the need of unique looks of their profiles, which in term

also determines what type of population is wanted to be drawn in. It will also be

explained the way Instagram helps companies, agencies and blogs to improve their

business and improving the position of the web-page itself.

• Keywords: internet marketing; instagram; blogeri; digitalna fotografija; filteri
• Keywords (english): internet marketing; instagram; bloggers; digital photographie; filters
• Language: croatian
• URN:NBN: urn:nbn:hr:216:947793
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 22:24:42