Kroz medijski pristup konkretnom editorijalu

master's thesis

• Author: Ana Žužić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Nikola Mrvac (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Mile Matijević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2018-9-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Odabranom se temom želi na strukturirani i smisleni način uspostaviti

metodologija pristupa koja objedinjuje neke od osnovnih kriterija projektiranja i

izrade multimedijskog sadržaja za kroz medijske platforme. Uvidjevši potrebu za

prilagodbom fotografskog zapisa kontemporalnim izazovima u domeni svečanih

priredbi, pojavila se ideja da se fotografski zapis sa takvim sadržajem digitalno

prilagodi digitalnoj publikaciji, dok se prvotna ideja prilagodbe sadržaja za tisak

u kasnijim postupcima izrade rada, odbacila. Budući da se animirane sekvence

odlikuju tranzicijama u pokretu i ritmičnom ponavljajućom komponentom, medij

koji prenosi funkcionalnosti takvog datotečnog formata potrebno je prikazati u

njegovu adekvatnom okruženju.

Cilj je rada prikazati raspon metoda digitalnog obrađivanja digitalne informacije

prilagođenih za konkretan i atraktivan grafički proizvod dualne prirode,

namjenjen za digitalno izdavaštvo. Sukladno tome u radu će se obrazložiti

strukturirana metoda pristupa i realizacija idejnog rješenja. Prilagodba digitalnih

zapisa izvoditi će se na postojećim materijalima svečanog događaja. Kako bi se

postigla kvaliteta prilagodbe digitalnih zapisa kontemporalnim dizajn trendovima

u grafičkoj i web tehnologiji, potrebno je postojeće materijale modificirati

pomoću različitih alata računalnih grafičkih programa za rastersko obrađivanje

digitalnih fotografija. Osim obrađivanja rasterskih sustava u svrhu kreiranja

statičnog vizualnog sadržaja, određenim će se metodama kreirati animirani

sadržaj u formatu gifa i cinemagrapha onih digitalnih zapisa koji zadovoljavaju

tehničke specifikacije za izradu odabranih formata dinamičnih vizualnih

interpretacija.

Abstract (english)

With the chosen theme it is rehearsed to establish a methodological approach

in a structured and meaningful way. Ideally defined approach unite some of the

fundamental planning and multimedia production criteria for cross platform

picture format. Realizing that new media forms and technology demand

adequate approach, the idea of visual adjustment of the ceremonial

photographic content became subject of occupation. Afterwards, digitally altered

raster system would be adapted for publication in a digital environment. Primary

idea that took place during ideation and planning was related to graphical

preparation of the digitally adjusted content, but it was rejected in later stages of

the process. Since animated sequences are distinguished by transitions and

rhythmical recurring components, it’s necessary to use the medium which best

represents functionality of such file format.

Main objective of this graduate thesis is to name and apply a range of

methods with which raster content can be digitally modified in order to generate

concrete and attractive graphical product intended for digital publishing. In

accordance with the foregoing, the thesis will elaborate structured method of

chosen approach and suggest conceptual solution. Content adaptation will be

performed on existing photographic material of the ceremonial event. In order to

achieve quality of the digitally modified content, it is necessary to be fully

equipped with all kind of tools. Such an comprehensive tool is Adobe

Photoshop software for static raster configuration, or Adobe After Effects

software for motion graphic and visual effects. Some dynamic interpretations

are going to be investigated and generated, based on the cinemagraph and

parallax principles for animated content.

• Keywords: Svečana fotografija; editorijal; fotografska obrada; animacija; Adobe Photoshop
• Keywords (english): Ceremonial photography; editorial; photographic process; animation; Adobe Photoshop
• Language: croatian
• URN:NBN: urn:nbn:hr:216:402188
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 22:27:05