Vizualni identitet ljekovitog kanabisa za kućne ljubimce (HemPet)

master's thesis

• Author: Mauricio Andres Munoz Gonzales
• Mentor: Maja Brozović (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Diana Milčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2019-1-30, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Predmet istraživanja ovog diplomskog rada je oblikovanje ambalaže serije proizvoda

medicinskog kanabisa za kućne ljubimce "HemPet". Proizvod je potpuno nov na

hrvatskom i europskom tržištu. Teoretski dio rada opisuje koliko je kupcima bitan

vizualni identitet, te koji elementi najviše pridonose prepoznavanju tvrtke ili proizvoda

konkurencije, dok praktični dio rješava problematiku vizualnog identiteta u cilju

postizanja bolje prepoznatljivosti i pozicioniranosti na tržištu. Tijek izrade oblikovanja

obuhvaća više faza: prikupljanje informacija, istraživanje tržišta koje obuhvaća

analizu srodnih proizvoda, pozicioniranje i strategiju, definiranje parametra vizualnog

identiteta. Ispitati će se značaj samog vizualnog identiteta, njegove karakteristike,

kao što su tipografija, oblik, boja, koncept te usporedba kvalitete različitih idejnih

rješenja međusobno. Vizualni identitet može se ciljano dizajnirati, kako bi cjelokupni

koncept bio u potpunosti i skladu s vrijednostima proizvoda za koji je namijenjen.

Osim toga, anketiranjem i intervjuiranjem ciljane skupine korisnika na hrvatskom i

europskom tržištu želi se saznati kojim vizualnim kodovima su skloni korisnici s

pojedinog tržišta, na koji način interpretiraju poruke, kao i njihove želje, potrebe,

navike i vrijednosti.

Abstract (english)

The subject of this graduate thesis is the design of a package of medical cannabis

products "HemPet". The product is brand new in the Croatian and European markets.

The theoretical part of the paper describes how important is the visual identity of

customers and what elements contribute most to the recognition of a company or a

product of competition while the practical part solves the problem of visual identity in

order to achieve better recognition and positioning in the market. The designing

process involves several phases: gathering information, market research that

includes analysis of related products, positioning and strategy, defining the

parameters of visual identity. The significance of the visual identity itself, its

characteristics such as typography, shape, color, concept and comparison of the

quality of different conceptual solutions to each other will be explored. Visual identity

can be targeted to design so that the overall concept is fully and in line with the value

of the product for which it is intended. In addition, by interviewing the target group of

users on the Croatian and European markets, we want to find out which visual codes

are attractive to individual market users, how they interpret messages, as well as

their desires, needs, habits and values.

• Keywords: vizualni identitet; dizajn ambalaže; koncept; logotip; ulje konoplje; ljekoviti kanabis
• Keywords (english): visual identity; packaging design; concept; logo; hemp oil; healing cannabis
• Language: croatian
• URN:NBN: urn:nbn:hr:216:903463
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 22:41:57