Jačanje konkurentnosti malih tiskara reorganizacijom poslovanja uz pomoć fondova Europske unije

master's thesis

• Author: Kristina Radoš Cvišić
• Mentor: Dubravko Banić (mentor)
• Committee member: Suzana Pasanec Preprotić (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Committee member: Davor Donevski (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2019-9-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Industrijska dostignuća današnjice mijenjaju pojam izdavaštva i postavljaju složene

zahtjeve pred tiskare. U tehnološkoj utrci Hrvatska tiskarska industrija zaostaje za

rješenjima razvijenijih zemalja Europske unije (EU). Nedostatak transfera tehnologije

prati nedostatak transfera znanja. Obrazovni sustav ne može slijediti tempo koji nameće

industrijska revolucija 4.0.

Nužno je modernizirati pogone, prilagoditi poslovne procese i provoditi kontinuirana

usavršavanja. Edukacija i rukovodećeg i radnog kadra smanjiti će raskorak između

tehnoloških rješenja današnjice i primijenjenih procesa u domaćem tiskarstvu. Potrebna

su velika financijska ulaganja koja su često izvan dosega malih poduzetnika. Nadalje,

neka ulaganja isplativa su tek dugoročno što dodatno otežava odluku o investiciji i

povećava jaz između modernih postrojenja i malih tvrtki.

Prepoznavši problem, EU kroz različite programe subvencionira poduzetnike u svrhu

jačanja konkurentnosti njihovih tvrtki. Hrvatska ima otvoren pristup fondovima, ali svi

pokazatelji govore da su povučena sredstva daleko ispod planiranih.

U ovome radu dan je pregled stanja tiskarske industrije vodećih zemalja EU u usporedbi

s Hrvatskom. Analizirana je statistika povlačenja sredstava iz europskih fondova i dani

su neki od razloga nedovoljne iskorištenosti. Na kraju, na primjeru male tiskare opisan je

moguć proces modernizacije i reinženjeringa uz sufinanciranje iz EU.

Abstract (english)

Industrial development of today is changing the notion of publishing, and therefore it sets

complex demands on printing companies. In this technological race, the Croatian printing

industry lags behind the solutions of the more developed countries of the European Union

(EU). The lack of technology transfer is accompanied by a lack of knowledge transfer.

The education system cannot keep up with the pace imposed by the Industrial Revolution

4.0.

It is necessary to modernize the production, adapt business processes and carry out

continuous improvements. The education of both management and staff will reduce the

gap between the technological solutions of today and the processes used in domestic

printing. Large financial investments are often needed, but they are often beyond the reach

of small businesses. Furthermore, some investments are only profitable in the long run,

which complicates the investment decision and widens the gap between modern

companies and small businesses.

Recognizing this problem, the EU subsidizes entrepreneurs through various programs, to

strengthen the competitiveness of their businesses. Croatia has open access to funds, but

all indicators show that the funds withdrawn are far below planned.

This paper gives an overview of the situation in the printing industry of the leading EU

countries, compared to Croatia. Statistics on the withdrawal of funds from European

funds have been analyzed, and some of the reasons for underutilization are given. Finally,

through the example of a small printing company, a possible process of modernization

and reengineering with EU co-financing is described.

• Keywords: programi EU; reinženjering; poslovni procesi; konkurentnost
• Keywords (english): EU programs; reengineering; business processes; competitiveness
• Language: croatian
• URN:NBN: urn:nbn:hr:216:863961
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 22:49:25