Principi učinkovitog dizajna poruke putem animiranih infografika

master's thesis

• Author: Stefanie Kaser
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Jurica Dolić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Suvremeno vrijeme obiluje nikad bržim razvojem tehnike i tehnologije, samim tim smo

preplavljeni ogromnim brojem informacija, potrebnih i nepotrebnih, one su svuda oko

nas i naš mozak ih treba obraditi.

U prošlom stoljeću se televizija nametnula kao važan dio svakodnevnice i donijela nam

je prve informativne sadržaje u kojima je i animacija pronašla svoje mjesto. No,

pojavom interneta sve se promijenilo. Naime, internet nije više samo alat za slanje

običnih poruka nego služi i za dijeljenje znanja i različitih vrsta podataka.

Podatci mogu biti znanstvene činjenice i mjerenja te ako se smisleno ne organiziraju i

jasno ne odrede, mogu uzrokovati šum u komunikacijskom kanalu. Rješenje ovog

problemanam nudi upotreba animirane infografike.

U diplomskom radu će se opisati u kratkim crtama što je infografika sama po sebi i

kako je nastala te koja je njena svrha. Zatim će biti definirano što je animacija, njena

povijest i autor dvanaest principa animacije te njihova važnost.

Obzirom da je animirana infografika u fokusu, bit će objašnjeno što je njena svrha te

zašto je postalaneophodna. Veliki broj profesionalnih dizajnera stvara prema 12 Walt

Disneyevih principa animacije dok jedan dio dizajnera primjenjuje vlastite metode. U

ovom radu bit će obrazloženo koji principi dizajna animiranih infografika utječu na

učinkovit prijenos informacija i kreiranje pozitivnog korisničkog iskustva.

Abstract (english)

The modern times have never been filled up with faster development of technics and

technology, with that, we are overwhelmed with loads of information’s, useful and

useless. They are everywhere, and our brains needs to process them. In the last decade,

television has intruded itself as an indispensable part of our everyday life and brought

us the first informative content in which animation has found its way too.

On the contrary, things changed after the appearance of the internet. In other words, the

internet was not a tool for transmitting ordinary messages, but it is also being used to

share knowledge and a variety of data. Data can be scientific facts and measures, and if

not properly organized and clearly defined, can result with noise in communication

channel.

Solution to this problem is presented with the use of animated infographics. The master

thesis demonstrates in short words what infographics are, how are they created and what

is their role. In addition, it defines what animation is, presents its history and the author

of the 12 principles of animation. Because the current research is focused on animated

infographics, its role and necessity are going to be described.

A great number of professional designers create according to the 12 principles, while on

the other hand, some use their own methods. In this work, it is going to be explained

which principles of animation have an impact on efficiency of transmitting messages

and creating a positive user experience.

• Keywords: informacije; animacija; podatci; animirana infografika; principi animacije
• Keywords (english): information; animation; data; animated infographics; principles of animation
• Language: croatian
• URN:NBN: urn:nbn:hr:216:018996
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:26:22