Brendiranje niželigaškog nogometnog kluba na primjeru HŠK Posušje

master's thesis

• Author: Mate Stipić
• Mentor: Ante Rončević (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Ante Rončević (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Cilj ovog diplomskog rada je ukazati na mogućnosti koje nudi marketing te važnost jačanja

imidža nogometnog kluba kroz razvoj marketinga. Prikazan je niželigaški nogometni klub, HŠK

Posušje, koji ima dosta prostora za napredovanje u izgradnji vlastitog imidža i financijske

situacije, a ponajviše mogućnosti za prelazak u viši rang. Stoga je bitno da klub krene s

primjenom marketinga u sportu koristeći se web marketingom, raznim medijima i događanjima

kako bi skrenuo pozornost na sebe te tako privukao ulaganja. Također je zadatak privući veću

posjećenost i zainteresiranost fanova kluba te promoviranje mladih talenata.

Abstract (english)

The aim of this thesis is to highlight the opportunities offered by marketing and the importance

of strengthening the image of a football club through the development of marketing. A low-league

football club, HŠK Posušje, was shown, which has plenty of room for advancement in building

its own image and financial situation, and above all the possibilities for moving to a higher rank.

Therefore, it is important for the club to embark on the application of marketing in sports using

web marketing, various media and events to draw attention to itself and thus attract investment.

It is also a mission to attract more fans' interest and interest in the club and to promote young

talent.

• Keywords: sport; marketing; nogometni klub; društvene mreže
• Keywords (english): sports; marketing; football club; social networks
• Language: croatian
• URN:NBN: urn:nbn:hr:216:945722
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:27:50