Dizajn ikona s ciljem poboljšanja korisničkog iskustva

master's thesis

• Author: Ela Legac
• Mentor: Lidija Mandić (mentor)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Ante Poljičak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U teorijskom dijelu rada su detaljno analizirane ikone te današnji standardi njihovog dizajna i testiranja uporabljivosti, kao i načela i metodologija dizajna korisničkog iskustva. U eksperimentalnom dijelu rada se primjenjuju opisana načela i metodologija dizajna korisničkog iskustva kroz izradu dizajna mobilne aplikacije za Android operacijski sustav. Posebna pažnja je usmjerena na dizajn ikona za potrebe aplikacije. Ikone su dizajnirane u skladu s današnjim standardima u dizajnu te testirane na uporabljivost s obzirom na četiri kriterija: prepoznatljivost, razumljivost, brzinu pronalaženja i atraktivnost. Kriterij prepoznatljivosti je zadovoljen kreacijom ikona čija simbolika odgovara mentalnim modelima ciljane publike. Potom je izvršeno testiranje razumljivosti ikona, koje je bilo fokusirano na jasan prikaz značenja funkcija ikona. Također, provedeno je ispitivanje brzine pronalaženja ikona unutar sučelja mobilne aplikacije te ispitivanje atraktivnosti istih. Obzirom da su dizajnirana dva seta ikona – ispunjen i neispunjen, potonjim ispitivanjima je propitan utjecaj ispunjenosti ikona na njihovu uočljivost. Utvrđeno je kako su ispunjene ikone generalno lakše prepoznatljive u odnosu na neispunjene. Ispitivanjem atraktivnosti ikona je utvrđeno kako su neispunjene ikone atraktivnije u odnosu na ispunjene. Obzirom na zanemarivu razliku u vremenu pronalaženja ikona jednog i drugog seta, zaključeno je kako bi uporabom neispunjenih ikona unutar sučelja mobilne aplikacije bilo postignuto bolje iskustvo korisnika.

Abstract (english)

The theoretical part of the paper analyzes icons in detail, and today's standards of their design and usability testing, as well as the principles and methodology of user experience design. In the experimental part of the paper, the described principles and methodology of user experience design are applied through the design of a mobile application for the Android operating system. Special attention is paid to the design of icons for the needs of the application. The icons are designed in accordance with today's design standards and tested for usability according to four criteria: recognizability, intelligibility, findability and attractiveness. The criteria of recognizability is satisfied by the creation of icons whose symbolism corresponds to the mental models of the target audience. Then, the intelligibility of the icons was tested, which focused on a clear presentation of the meaning of the icons functions. Also, an examination of the icons findability within the mobile application interface and an examination of their attractiveness was performed. Since two sets of icons were designed - filled and outlined, the latter tests examined the impact of icon fillings on their visibility. It was found that filled icons are generally easier to recognize than outlined. Examining the attractiveness of icons, it was determined that outlined icons were more attractive than filled ones. Given the negligible difference in the time to find the icons of both sets, it was concluded that using outlined icons within the mobile application interface would achieve a better user experience.

• Keywords: Ikona; prepoznatljivost; razumljivost; brzina pronalaženja; atraktivnost; korisničko iskustvo
• Keywords (english): Icon; recognizability; intelligibility; findability; attractiveness; user experience
• Language: croatian
• URN:NBN: urn:nbn:hr:216:255689
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:32:48