Izrada vizualnog identiteta malog proizvođača sportskih automobila

master's thesis

• Author: Lovro Arbanasić
• Mentor: Daria Mustić (mentor)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Davor Donevski (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-1-29, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Diplomski rad bavi se izradom vizualnog identiteta fiktivnog malog proizvođača

sportskih automobila utemeljenog u Ujedinjenom Kraljevstvu, utemeljenog na

istraživanju tržišta i ciljane publike. Rad se sastoji od teorijskog i praktičnog

dijela.

U teoretskom dijelu obuhvaćeno je više načina na koji se automobilski

proizvođači oglašavaju i stvaraju svoj vizualni identitet te istražiti koje što svaki

od njih može donijeti proizvođaču, imaju li nedostataka i čemu teže pojedini

proizvođači ovisno o njihovom proizvodnom opusu, kao i kakvu i koliku ulogu u

tome ima grafički dizajn.

U praktičnom dijelu provedena je analiza konkurencije koja obuhvaća detaljnu

analizu logotipa i drugih elemenata grafičkog dizajna koje konkurentski

proizvođači koriste za svoj vizualni identitet.

Nakon analize konkurencije izrađeno je idejno rješenje logotipa i upitnik uz

pomoć kojega se doznalo mišljenje ciljane publike te će se izraditi knjiga

standarda i aplikacije na promotivne materijale.

Abstract (english)

This thesis is about making a visual identity of a small fictive sports car

manufacturer based in the United Kingdom. Identity is based on a market

research and a target audience's opinion. Thesis has theoretical and practical

part.

Theoretical part consists review of ways car manufacturers advertise

themselves and communicate through their visual identity, as well as what each

way of communication can provide, what are their flaws, witch way is the best

for each brand depending on their products and just how important is the

graphic design in the process.

Practical part consists detail analysis of the competition, their logos end other

elements of their visual identities.

After competition analysis a logo has been created, as well as the

questionnaire, which was given to the target audience, so they can express

their opinion on the logo. Book of graphic standards was also made, as well as

applications of the logo on the advertising materials and objects.

• Keywords: Vizualni identitet; Sportski Automobili; Mali proizvođač; Ujedinjeno Kraljevstvo
• Keywords (english): Visual identity; Sports cars; Small manufacturer; United Kingdom
• Language: croatian
• URN:NBN: urn:nbn:hr:216:627889
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 23:36:04