Utjecaj boja na poboljšanje korisničkog iskustva

master's thesis

• Author: Katarina Kursar
• Mentor: Lidija Mandić (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-2-2, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Uz ikone i tipografiju boja se smatra jednim od osnovnih elemenata dizajna. To je

segment koji se najlakše pamti kada se susrećemo s nečim novim. Postoje razna

istraživanja koja pokazuju kako određene boje i nijanse istih doprinose različitim

emocijama, te se iz tog razloga dizajneri služe psihologijom boja kako bi dobili željenu

reakciju kod korisnika svojih aplikacija. U ovom diplomskom radu proučavati će se

važnost i postupak odabira boja UX dizajnera kako bi se postiglo optimalno korisničko

iskustvo. U teoretskom dijelu objašnjena je boja, kao i važnost psihologije boja tj. kako

one utječu na naše emocije te nam privlače pozornost. Na kraju teorijskog dijela objašnjen

je postupak koji se koristi pri odabiru palete boja. Kroz praktični dio ovog diplomskog

rada fokus je na dizajniranju prototipa aplikacije s optimalnim korisničkim iskustvom, a

provedena su i testiranja kako bi vidjeli koji je od ponuđenih dizajna privlačniji za

korištenje.

Abstract (english)

Along with icons and typography colours is considered as a key element of design. It is

the segment that is easiest to remember while looking at something new. There are various

studies that show influence of certain colours and their shades on human emotions. For

this reason designers use colour psychology to get the desired reaction from the users of

their applications. This thesis is exploring the importance of colour selection process for

UX designers in order to achieve optimal user experience. In first part of the thesis the

colour is defined, and we learn the importance of colour psychology, i.e. how colours

affect our emotions and attract our attention. To conclude the first part of the thesis we

learn about the procedure of choosing effective colour palette. In the second part of the

thesis the focus is on creating app design with optimal user experience. In the end the

tests were conducted to see which of the offered designs is more attractive to the user.

• Keywords: boja; teorija boje; paleta; aplikacija
• Keywords (english): colour; theory of colour; palette; application
• Language: croatian
• URN:NBN: urn:nbn:hr:216:713896
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:37:21