Suvremeni komunikacijski alati u poslovnom svijetu

master's thesis

• Author: Ivana Martić
• Mentor: Daria Mustić (mentor)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-2-2, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Kvalitetna i učinkovita komunikacija unutar organizacije osigurava uspjeh i

daljnji napredak u budućnosti poslovanja. Stoga je važno pratiti promjene i prilagođavati

se modernim načinima komuniciranja. Danas se komunikacija najčešće odvija uz pomoć

tehnologije gdje veliku važnost imaju elektronski uređaji i internet. Marketing uvelike

napreduje kroz društvene mreže i zato je sve veći broj tvrtki aktivno na njima. Teorijski

dio ovog rada opisuje strukturu i načine poslovnog komuniciranja unutar i izvan

organizacije. Posebno su definirani suvremeni pristupi od kojih društvene mreže postaju

važan kanal poslovne komunikacije. U praktičnom dijelu rada uz pomoć ankete određen

je utjecaj društvenih mreža na poslovanje. Ispitanici su bili zaposleni ljudi mlađe životne

dobi, a odgovarali su na različita pitanja vezana za načine poslovnog komuniciranja koje

koriste te njihova iskustva s poslovnom komunikacijom putem društvenih mreža. Svrha

je bila otkriti prednosti i nedostatke modernog načina komuniciranja, koje načine ljudi

preferiraju te mogu li društvene mreže unaprijediti budućnost tvrtki i na koji način.

Abstract (english)

Quality and effective communication within the organization ensures success and

further progress in the future of business. Therefore, it is important to follow changes and

adapt to modern ways of communication. Nowadays, it is communicated using

technology, where electronic devices and the Internet are of great importance. Marketing

is greatly progressing through social networks and that is why an increasing number of

companies are active on them. The theoretical part of this paper describes the structure

and ways of business communication inside and outside the organization. Modern

approaches that make social networks an important channel of business communication

are specially defined. In the practical part of the paper, the impact of social networks on

business is determined using a survey. Respondents were employed people of a younger

age, and they answered various questions related to the methods of business

communication they use and their experiences with business communication through

social networks. The purpose is to discover the advantages and disadvantages of the

modern way of communicating, which ways people prefer and whether social networks

can improve the future of companies and in what way.

• Keywords: komunikacija; poslovna komunikacija; društvene mreže
• Keywords (english): communication; business communication; social networks
• Language: croatian
• URN:NBN: urn:nbn:hr:216:287881
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:37:33