Načini upotrebe boja u digitalnom okruženju i njihov utjecaj na efikasnost i organizaciju rada

master's thesis

• Author: Ana Krstanović
• Mentor: Lidija Mandić (mentor)
• Committee member: Ante Poljičak (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-7-15, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Poznata je činjenica da svaka boja ima određeno psihološko djelovanje i budi

različita osjećanja u čovjeku. Načini na koje boja utječe na različite segmente života tema

su brojnih rasprava, razgovora i istraživanja, a kako boja utječe na zaposlenike; njihovu

organizaciju posla, efikasnost i produktivnost, tema je istraživanja u ovom diplomskom

radu.

Sistematizacija i harmonija boja, njihovo psihološko djelovanje, ali i simbolika

proučavaju se detaljnije u teorijskom dijelu rada, dok se eksperimentalni zasniva na

provođenju anketnog istraživanja putem anketnog upitnika. Temeljni cilj istraživanja

ispitati je kako pojedinci koriste i reagiraju na boje u organizaciji svog rada tijekom

korištenja nekih računalnih programa te smatraju li da upotreba boja pospješuje process i

rezultate njihovog rada. Uz to, naglasak se stavlja i na istraživanje navika ispitanika u

korištenju boja: iz kojih razloga se odlučuju za upotrebu boja, koje boje preferiraju te u

kojoj mjeri ih koriste.

Kroz istraživački dio ispituju se, postupcima anketiranja, procjenjivanja i

rangiranja, navike korištenja boja u organizaciji rada 85 ispitanika različitih dobnih

skupina i zanimanja. Takvom detaljnom analizom odgovora ispitanika postavljene

hipoteze rada se potvrđuju ili opovrgavaju, otkriva se postoji li simbolika boja u

poslovnom svijetu i ovise li boje o tipu osobnosti, dobi ili sektoru zaposlenja.

Abstract (english)

It's known that each color has a certain psychological effect and arouses different

feelings. The ways in which color affects different segments of life are the subject of

numerous discussions, conversations, and research. How does color affect employees,

their work organization, efficiency and productivity is the topic of research in this Master

thesis.

Systematization and harmony of colors, their psychological effect, but also

symbolism are studied in more detail in the theoretical part of the thesis, while the

experimental is based on conducting a survey through a survey questionnaire. The main

goal of the research is to examine how individuals use and react to colors in the

organization of their work and whether they believe that the use of colors improves the

process and results of their work. In addition, emphasis is placed on researching the

respondents' habits in the use of colors: for what reasons they decide to use colors, which

colors they prefer and to what extent they use them.

Through the research part, the habits of using colors in the organization of the

work of 85 respondents of different age and occupations are examined by the procedures

of survey, assessment and ranking. Such a detailed analysis of the respondents' answers

confirms or refutes the set work hypotheses, reveals whether there is a symbolism of

colors in the business world and whether colors depend on the type of personality, age or

employment sector.

• Keywords: boja; simbolika boja; organizacija rada; psihološko djelovanje boja
• Keywords (english): color; color symbolism; organization of work; psychological effect of colors
• Language: croatian
• URN:NBN: urn:nbn:hr:216:322467
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:40:35