Razvoj korporativnog identiteta Međunarodne zračne luke Franjo Tuđman : Zagreb

master's thesis

• Author: Dario Oreč
• Mentor: Daria Mustić (mentor)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-7-15, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Korporativni identitet može se definirati kao način na koji se neka tvrtka ili korporacija

predstavlja široj javnosti. Prema tome, možemo reći kako je korporativni identitet lice

nekog poduzeća. Ako ga promatramo s vizualne strane, on se najčešće sastoji od logotipa,

slika, definirane palete boja, ilustracija, simbola i drugih grafičkih elemenata i na taj način

stvara cjelokupan vizualni doživljaj poduzeća. Prvi dio rada uključuje osvrt o načinu na

koji funkcionira marketing danas, važnost korporativnog identiteta, kako se on razvija i

koje su ključne stvari kod njegova razvoja. U praktičnom dijelu rada provedeno je

istraživanje na temelju postojećeg stanja Međunarodne zračne luke Franjo Tuđman u

Zagrebu. Kao temelj istraživanja koristi se postojeća knjiga grafičkih standarda. Nakon

istraživačkog dijela proveden je anketni upitnik, a ciljana skupina bili su dizajneri.

Analizom rezultata dobivenih anketom, priloženi su prijedlozi poboljšanja kod

postojećeg stanja.

Abstract (english)

Corporate identity can be defined as the way a company or corporation presents itself to

the general public. Therefore, we can say that corporate identity is the face of a company.

If we look at it from the visual side, it usually consists of logos, images, defined color

palettes, illustrations, symbols and other graphic elements and thus creates the overall

visual experience of the company. The first part of the paper includes a review of how

marketing works today, the importance of corporate identity, how it develops and what

are the key things in its development. In the practical part of the paper, a research was

conducted based on the current state of the Franjo Tuđman International Airport in

Zagreb. The existing book of graphic standards is used as the basis of the research. After

the research part, a survey questionnaire was conducted, and the target group was

designers. By analyzing the results obtained by the survey, suggestions for improvement

in the current situation are attached.

• Keywords: korporativni identitet; vizualni identitet; brand; zračna luka; komunikacija
• Keywords (english): corporate identity; visual identity; brand; airport; communication
• Language: croatian
• URN:NBN: urn:nbn:hr:216:923391
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:41:20