Oblikovanje vizualnog identiteta i knjige standarda za kozmetički salon

master's thesis

• Author: Dajana Kupres
• Mentor: Maja Brozović (mentor)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Tema diplomskog rada je oblikovanje novog vizualnog identiteta kozmetičkog salona i

njegova razrada u okviru knjige standarda. Radi se o mikro poduzetniku koji je ujedno i

jedini zaposlenik kozmetičkog salona. Subjekt (kozmetički salon) posjeduje vizualni

identitet, ali se javila potreba za potpuno novim rješenjem koje treba jasnije

funkcionirati i komunicirati sa korisnicima usluga. U okviru predistraţivanja

obuhvaćena je analiza postojećih, konkurentnih vizualnih identiteta srodnih djelatnosti,

kako bi novo rješenje bilo prepoznatljivo i suvremeno. TakoĎer, istraţivanje je

usmjereno i prema potencijalnim korisnicima usluga. Temeljem dobivenih rezultata i u

dogovoru sa klijentom, definirane su smjernice za oblikovanje idejnog rješenja koje je

predstavljeno kroz nekoliko različitih prijedloga. Kako bi se odabralo i realiziralo što

bolje rješenje, koje bi moglo dobro konkurirati na trţištu, provedena je evaluacija

ponuĎenih idejnih rješenja putem anketnog upitnika. Takvim pristupom u konačnici se

postigla ravnoteţa izmeĎu potreba klijenta i korisnika usluga. Odabrano idejno rješenje

razraĎeno je u okviru knjige standarda koja uključuje i praktičnu primjenu s obzirom na

djelatnost i usluge koje pruţa subjekt.

Abstract (english)

Topic of this diploma thesis is the formation of a new visual identity of a beauty salon

and its elaboration within the brand book. It's about a micro-entrepreneur who is also

the only employee of a beauty salon. The subject (beauty salon) has a visual identity,

but there was a need for a completely new solution that needs to function more clearly

and communicate with service users. The pre-research includes an analysis of existing,

competitive visual identities of related activities, in order to make the new solution

recognizable and modern. Also, the research is aimed at potential service users. Based

on the obtained results and in agreement with the client, guidelines were defined for the

design of the conceptual solution, which was presented through several different

proposals. In order to select and implement the best possible solution, which could

compete well on the market, an evaluation of the offered conceptual solutions was

conducted through a survey questionnaire. Such an approach ultimately strikes a

balance between the needs of the client and the service user. The selected conceptual

design was developed within the book of standards, which includes practical application

with regard to the activities and services provided by the entity.

• Keywords: vizualni identitet; kozmetički salon; knjiga standarda
• Keywords (english): visual identity; beauty salon; brand book
• Language: croatian
• URN:NBN: urn:nbn:hr:216:359952
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 23:43:05