Utjecaj fotografije na ambalaži za dječje lijekove

undergraduate thesis

• Author: Lea Kruhak
• Mentor: Miroslav Mikota (mentor)
• Committee member: Mile Matijević (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Klaudio Pap (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2019-9-23, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Farmaceutska industrija danas u svijetu predstavlja jednu od najvažnijih i

najprofitabilnijih industrija. Proizvode dijeli na dva segmenta: lijekove na recept i

lijekove u prodaji bez recepta, sukladno podjeli bazira se i dizajnersko oblikovanje

ambalaže. Ambalaža je nosioc informacije, ona je sve ono u što proizvod opremamo da

bi ga u konačnici zaštitili i neoštećenog dopremili do krajnjeg korisnika. Njena uloga je

zaštita proizvoda, ali i promoviranje i privlačenje kupaca, pa zbog toga ona mora biti

kvalitetno i inovativno dizajnirana kako bi uspjela prenijeti željenu poruku. Fotografija

je element ambalaže koji svojom upadljivošću može ostvariti ciljeve ambalaže te

impulzivno djelovati na krajnje korisnike. Korisnici preferiraju fotografije na ambalaži,

a kvalitetne fotografije imaju utjecaj na doživljaj osobina proizvoda. U ovom radu

nastoji se pokazati kolika je uloga fotografije kao elementa ambalaže u konkurentnosti

nekog proizvoda na tržištu lijekova.

Abstract (english)

The pharmaceutical industry currently is one of the most important and most

profitable industries in the world. It divides its products into two segments:

prescription drugs and non-prescription drugs on sale according to the division, it is

also based on designer packaging forming. Packaging is the in formation carrier, it is all

that we equip the product with in order to protect it ultimately and bring it the

undamaged to the end-user. Its role is to protect the product, but also promoting and

attracting the customers, so it needs to be of good quality and innovatively designed to

convey the desired message. The photograph is the packaging element which can, with

its conspicuousness, achieve the packaging goals and impulsively effect on the end-

users. Users prefer the photographs on the packaging, and high-quality images have an

impact on the experience ofthe product characteristics. This work aims to show the

role of photography as a packaging element in the competitiveness of a product on the

drug market.

• Keywords: Lijekovi; Ambalaža; Fotografija
• Keywords (english): Drugs; medicine; Package; Photograph
• Language: croatian
• URN:NBN: urn:nbn:hr:216:094882
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-20 22:07:41