Dizajn web stranice za promociju glazbe

master's thesis

• Author: Tomislav Bradarić
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2014-3-5, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Web dizajn kao sredstvo komunikacije igra značajnu ulogu u promociji glazbe. Masovna produkcija web stranica nameće pitanje hijerarhije važnosti vizualnog i glazbenog identiteta. Kulturalni značaj web dizajna najčešće je određen njegovom pozicijom u protoku simboličkog ili financijskog kapitala. Cilj ne bi trebala biti, barem ne isključivo, proizvodnja estetike ili korisnosti, nego proizvodnja smisla, a rezultat bi trebao riješiti više problema nego što ih stvara. Dobra promocija ne može „lošu“ glazbu učiniti dobrom, ali može bitno pomoći u realizaciji punog potencijala iste. U teorijskom dijelu obrađene su tehničke značajke i načela dobrog web dizajna koji je danas na zavidnoj razini i u estetskom i u tehnološkom smislu. U praktičnom dijelu objašnjen je način stvaranja jedne web stranice korištenjem HTML i CSS tehnologija. Opravdanje cilja istraživanja potkrijepljeno je formom anketa.

Abstract (english)

Web design as a means of communication plays a significant role in the promotion of music. Mass production of websites raises the question of the importance of the hierarchy of visual and musical identity. The cultural importance of web design is usually determined by its position in the flow of symbolic or financial capital. The aim of web design should not be, at least not exclusively, production of aesthetics or usefulness, but the production of meaning, and the result should solve more problems than it creates. Good promotion cannot make 'bad' music to be good, but it can significantly help with the realization of the full potential of the same. The theoretical part of thesis covers the technical features and principles of good web design, which is now at a high level in aesthetic and technological terms. In the practical part is discussed how to create a single web page using HTML and CSS technologies. Justification objective research is supported by the survey form.

• Keywords: web stranica; web dizajn; društvena mreža; vizualni identitet; glazbeni identitet; promocija; upotrebljivost; estetika
• Keywords (english): Web Design; Social Network; Visual Identity; Musical Identity; Promotion; Usability; Aesthetics
• Language: croatian
• URN:NBN: urn:nbn:hr:216:511506
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-20 23:00:23