Vizualni identitet slastičarnice "happy cookie"

master's thesis

• Author: Ana Rašić
• Mentor: Maja Brozović (mentor)
• Committee member: Sanja Mahović Poljaček (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-9-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Vizualnim identitetom ostvaruje se prepoznatljivost i jedinstvenost na tržištu. Na području Zagreba postoji mnogo slastičarnica koje na različite načine, raznovrsnim proizvodima privlače pozornost, od onih tradicionalnih s domaćim slasticama, pa sve do suvremenih slastičarnica privrženih mlađoj populaciji. Konkurencija je velika i borba za jedinstvenošću i originalnošću zahtijeva mnogo truda.

Upravo je i cilj ovog rada, na osnovu istraživanja, stvoriti identitet nove slastičarnice koja bi privukla i zadovoljila potrebe mladih. Naime, slastičarnica „happy cookie“ suvremena je slastičarnica koja u svojoj ponudi osim kolača kao što su cupcakes, muffins, brownies i razni drugi nudi i tople napitke. Kroz diplomski rad, radi što uspješnije izrade vizualnog identiteta, provest će se više istraživanja. Metodom analize ispitat će se konkurencija. Zatim će se brainstorming metodom nastojati prikupiti što više ideja pomoću kojih će se kreirati nekoliko rješenja logotipa. Na kraju će se ispitivanjem potencijalnih korisnika odabrati rješenje razrađeno u knjizi standarda.

Abstract (english)

Visual identity is achieved recognition and uniqueness in the market. The Zagreb area there are many pastry shops that in different ways, attracting the attention of a variety of goods, from traditional ones with homemade desserts, all the way to the modern pastry shop devoted younger. Competition is intense and the struggle for uniqueness and originality requires a lot of effort.

It is the aim of this study, based on research, to create a new identity pastry that would attract and meet the needs of young people. Specifically, pastry "happy cookie" is a modern patisserie which offers besides cakes such as cupcakes, muffins, brownies and various other offers and hot drinks. Through the thesis, in order to successfully creating a visual identity, will be carried out more research. Method of analysis will examine the competition. Then it will be brainstorming method will try to collect as many ideas which will help to create some solutions logo. At the end of the examination of potential users choose the solution in detail in the book of standards.

• Keywords: slastičarnica; vizualni identitet; logotip; boja; tipografija; knjiga standarda
• Keywords (english): pastry; visual identity; logo; color; typography; book standards
• Language: croatian
• URN:NBN: urn:nbn:hr:216:926853
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-20 23:02:20