Ambalaža danas

master's thesis

• Author: Dalibor Štefanac
• Mentor: Darko Babić (mentor)
• Committee member: Darko Babić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-9-18, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ambalaţa se upotrebljava od rane povijesti čovječanstva, te oduvijek ima značajnu ulogu u zaštiti i promociji proizvoda ili robe. Osnovni ambalaţni oblici razvijeni su početkom prošlog stoljeća, te su se zadrţali u uporabi do danas. MeĎutim, moderan način ţivota zahtijeva i prilagodbu ambalaţe novim zahtjevima trţišta pa ne začuĎuje da danas susrećemo puno raznovrsnije oblike čiji je utjecaj na ukupnu kvalitetu proizvoda značajniji nego u prošlosti. Povećana konkurencija, tehnološke inovacije i sve veći negativni utjecaj na okoliš samo su neki od faktora koji se moraju uzeti u obzir prilikom projektiranja ambalaţe da bi ona mogla obavljati svoju funkciju u moderno vrijeme. Osim prilagodbi koje se odnose na tehnološke trendove, vaţno je prilagoditi ambalaţu i svijesti čovjeka. Sve je bolje shvaćen sloţeni mentalni proces kupovine, pa se i utjecaj ambalaţe na odluku o kupnji moţe puno bolje iskoristiti. Pravilno prikupljanje informacija je najvaţnije za efikasno projektiranje ambalaţe, što se ostvaruje istraţivanjem trţišta. Budući da je u moderno vrijeme trţište vrlo dinamično i promjenjivo, vaţno je da i istraţivanja budu redovita te da daju jasne rezultate.

Abstract (english)

Packaging is used since the early history of mankind, and has always had a significant role in the protection and promotion of products or goods. Basic forms of packaging were developed early in the last century, and they remained in use until today. However, the modern way of life requires adaptation of packaging to the new market demands so it is not surprising that today we face a lot of diverse forms whose impact on the overall product quality is more important than in the past. Increased competition, technological innovation and increasing negative impact on the environment are just some of the factors that must be taken into account when designing the packaging so that it could perform its function in the modern time. In addition to adjustments relating to technological trends, it is important to adapt the packaging to the human consciousness. Modern science, such as cognitive psychology and marketing have enabled better accommodate customer's personal experience. Complex mental process of purchase is understood better and better, so the impact of packaging on the decision to purchase has much better use. Proper collection of information is critical to the efficient design of packaging, which is achieved by market research. Since in modern times the market is very dynamic and changing, it is important that research is regular and that it gives clear results.

• Keywords: ambalaža; materijal; održivost
• Keywords (english): packaging; material; sustainability
• Language: croatian
• URN:NBN: urn:nbn:hr:216:188097
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-20 23:02:33