Utjecaj dizajna web stranice na kvalitetu poslovne komunikacije

master's thesis

• Author: Nada Slišković
• Mentor: Mario Plenković (mentor)
• Committee member: Ana Nemec (član povjerenstva)
• Committee member: Mario Plenković (član povjerenstva)
• Committee member: Damir Modrić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2012-9-12, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Web stranice postale su dijelom naše svakodnevnice – temelj svjetskog

poslovanja, edukacije i civilizacijskog razvoja opcenito. Upotrebljivost web stranice,

mjera do koje korisnici mogu koristiti sustav sa svrhom izvršavanja odredenih ciljeva

na efektivan, efikasan i subjektivno zadovoljavajuci nacin, danas predstavlja faktor

preživljavanja na Internetu - ako je web stranica problematicna za korištenje korisnici

odlaze dalje. Ako pocetna stranica ne uspijeva jasno iskomunicirati što organizacija

radi, ako se korisnici izgube tijekom pregledavanja stranice, otici ce. Kada je neka

web stranica upotrebljiva, korisnik može ciniti što želi na nacin koji ocekuje da je to

moguce, bez smetnji oklijevanja i nedoumice. Dizajn web stranice mora biti takav da i

manje iskusnim korisnicima omoguci jednostavnu, brzu i ucinkovitu interakciju na

web stranicama.

U diplomskom radu teorijski je obraden pojam upotrebljivosti, web upotrebljivost,

dizajn i korisnicko iskustvo, te je korištenjem tehnologije za pracenje pokreta oka

istraženo koji su najfrekventnije posjeceni dijelovi odabranih web stranica.

Abstract (english)

Websites have become part of our everyday life – they are the basis for international

business, education and civilization development generally. Website usability, the

extent to which users can use the system for the purpose of carrying out certain

objectives in an effective, efficient and subjectively satisfying way, has become one

of the major factors for ‘survival’ on the Internet - if the website is unreasonably hard

to use, the users move on to the next one. If the homepage fails to clearly

communicate what exactly does the organization do, and if users get lost and

confused while browsing the website, they will move on. If a website is usable, the

user can do what he or she wants to do the way he or she expects to be able to do it,

without hindrance, hesitation, or questions. Website design must enable simple, fast

and effective interaction on the website for the less experienced users.

In this thesis, we will theoretically examine the concept of usability, web usability,

design and user experience, and we will also use eye movement tracking technology

to examine the most frequently visited parts of the selected web pages.

• Keywords: web dizajn; kvaliteta poslovne komunikacije; upotrebljivost web dizajna
• Keywords (english): web design; quality of business communication; web design usability
• Language: croatian
• URN:NBN: urn:nbn:hr:216:031447
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-20 23:07:06