Redizajn vizualnog identiteta tvrtke Walker

master's thesis

• Author: Marina Herceg
• Mentor: Maja Brozović (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2014-9-23, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Cilj ovog rada je bio izrada vizualnog identiteta tvrtke Walker obuća i redizajn postojećeg logotipa. U današnjem svijetu gdje je tržište veliko sve je teže biti primijećen. U tome uvelike pomaže snažan vizualni identitet. Izgradnjom kvalitetnog vizualnog identiteta i u ovom slučaju redizajnom postojećeg lošeg identiteta tvrtke, puno je jednostavnije lansiranje novih proizvoda i usluga uz postojeće linije. Mnogi ne posvećuju dovoljno pažnje ili uopće ne posvećuju ovom važnom aspektu tvrtke. Uspješan vizualni identitet stvara trajan dojam i ojačava brand. Također, uz dobru promociju pomaže i boljem poslovanju tvrtke, naravno uz kvalitetu usluge. Ovaj rad će se osvrnuti na teoriju i korisnost kvalitetnog vizualnog identiteta i elemente koji na to utječu, na analizu srodne konkurencije, istraživanje ciljane skupine i provođenje ankete unutar ciljane skupine te dizajn vizualnog identiteta koji će se prilagoditi prema dobivenim rezultatima. U praktičnom dijelu će se razraditi više prijedloga redizajna i provesti testiranje unutar ciljane skupine. Nakon svih analiza, istraživanja i suglasnosti klijenta s dobivenim rješenjem kreće se u izradu knjige standarda.

Abstract (english)

The aim of this study is to create visual identity of the Walker obuća company and to redesign existing logotype. In today’s world, where market is big, it is increasingly difficult to be noticed. In being so, strong visual identity helps a lot. By creation of good quality visual identity and in this case with redesign of existing bad company identity, it is much easier to launch new products and services along with existing lines. Many do not pay enough attention or do not pay attention at all to this important aspect of the company. A successful visual identity creates a lasting impression and strengthens the brand. Also, with good promotion helps a better business performance of the company, of course, with the quality of service. This study will discuss the theory and utility of high-quality visual identity and elements that affect it, analyze related competition, target group research and conducting surveys within the target group as well the visual identity design customized according to the results. In the practical part several suggestions of redesign will be developed and testing within the target group will be conducted. After all analysis, research and the client's consent with the obtained solution, book of standards will be made.

• Keywords: vizualni identitet; redizajn; brand; logotip
• Keywords (english): visual identity; redesign; brand; logotype
• Language: croatian
• URN:NBN: urn:nbn:hr:216:080796
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-20 23:08:30