Redizajn i stvaranje novog vizualnog identiteta poduzeća Best Croatian Travel i Best Croatian Properties

master's thesis

• Author: Petra Bakija
• Mentor: Maja Brozović (mentor)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Vesna Džimbeg Malčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-10-5, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Tema ovog diplomskog rada je redizajn i stvaranje novog vizualnog identiteta sestrinskih agencija Best Craotian Travel i Best Craotian Properties. Dvije agencije se bave organizacijom putovanja i smještaja. Rad će se osvrnuti na njihovo poslovanje, ciljanu skupinu te važnost stvaranja novog vizualnog identiteta. Sagledat će se ukupan proces nastajanja novog vizualnog identiteta kroz različite faze; teorijski dio u kojem će se ustanoviti čime se te djelatnosti bave, koja je ciljana skupina te će se navesti opće informacije o djelatnosti. U eksperimentalnom djelu će se napraviti analiza prepoznatljivosti agencija na tržištu te će se putem ankete ustanoviti daljnje smjernice za stvaranje novog vizualnog identiteta. Pomoću dobivenih rezultata biti će napravljen novi identitet te knjiga standarda u kojoj će biti opisan.

Abstract (english)

The theme of this thesis is to redesign and create a new visual identity of sister agencies Best Craotian Travel and Best Craotian Properties. These two agencies are dealing with travel arrangements and accommodation. This thesis will look at their business, target groups and the importance of creating a new visual identity. There will be observed the complete process of creating the new visual identity through various stages; theoretical part which will determine which of these activities engaged in, which is the target group and will be given general information about the activities. The experimental work will be done by analysis recognizable agencyes on the market, and the survey will be used to establish further guidelines for making a new visual identity. The results will be used for making a new identity and a book of standards which will describe the logo.

• Keywords: vizualni identitet; logotip; djelatnost; knjiga standarda
• Keywords (english): visual identity; logo; business; book of standards
• Language: croatian
• URN:NBN: urn:nbn:hr:216:722465
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-20 23:10:53