Uloga dizajnera u prikazu realne ili iskrivljene slike žena i muškaraca na fotografijama u popularnim časopisima

master's thesis

• Author: Zrinka Zidarić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Mile Matijević (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-10-6, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Fotografije su sastavni dio većine medija. U časopisima, su se počele češće pojavljivati nakon modernizacije tiskarskih strojeva, tj. izuma tiskarske rotacije i fotogravure početkom 20. stoljeća. Uloga dizajnera je u tom periodu bil posebno važna zbog stvaranja novih pogleda na svijet preko prikaza muškaraca i žena na časopisnim fotografijama. Uloga dizajnera je i danas velika, ali pojavom računalne tehnologije postalo je mnogo lakše raditi na uređenju časopisa. Danas je retuširanje fotografija i prikazivanje hiperealnih scena postalo sve češće, a sponzorirani članci i marketinške poruke su u časopisima sve važnije. Također je sve češći prikaz naslja nad modelima. Teško je razlučiti slobodnu volju dizajnera u ovakvim neprimjerenim prikazima. Izdavanje časopisa s nenasilnim scenama na fotografijama, bez pretjeranog retuširanja i heperalističnih scena je način na koji se može utjecati na smanjenje negativne poruke koju ponekad časopisi šalju svojim čitateljima.

Abstract (english)

Photos are an integral part of most media. In magazines,they began to appear more frequently after the modernization of printing machines, actually after invention of printing and photogravure rotation at the beginning of the 20th century. The role of designers in this period was particularly important for creating a new views on the world through the presentation of men and women in newspaper photographs. The role of the designer is still great, but the advent of computer technology has made much easier to work on the organization of the magazine.

Today’s photo-collage and display of hyperrealistic scenes has become more common, and sponsored articles and marketing messages in magazines are more and more important. It is also more common display of violence against models. It is difficult to distinguish the free will of the designer in such inappropriate depictions. Publishing of journals with non-violent scenes in the photographs, without excessive retouching and hyperralistic scenes is the way it can influence the decrease of negative messages that sometimes magazines sent their readers.

• Keywords: fotografija; časopisi; retuširanje; hiperralistične scene
• Keywords (english): photos; magazines; retouching; hyperrealistic scenes
• Language: croatian
• URN:NBN: urn:nbn:hr:216:164981
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-20 23:11:54