Izrada promidžbenog videa za regatu Jabuka kroz animaciju

master's thesis

• Author: Marija Radin Mačukat
• Mentor: Nikolina Stanić Loknar (mentor)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Nikolina Stanić Loknar (član povjerenstva)
• Committee member: Tajana Koren Ivančević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2016-9-23, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom diplomskom radu prikazuje se način izrade promocijskog

animiranog videa regate Jabuka. Regata Jabuka, koja se održava već trinaest

godina, pokazala se kao izazovna i drugačije koncipirana regata u odnosu na

sve ostale regate. Karakterizira je specifično startno vrijeme jer počinje u

kasnim večernjim satima. Riječ je o regati u kojoj jedrilice voze do najudaljenijeg

hrvatskog otoka Jabuka po kojoj je regata i dobila ime. Manifestacija je sportsko

– turističkog karaktera koja do sada nije u svojim vizualima imala službeni

promotivni video. Popularnost manifestacije polako raste iz godine u godinu, a

dodatni promidžbeni materijal kao što je video može samo povećati

zainteresiranost javnosti za događaj. U ovom radu za stvaranje promotivnog

videa odabrana je animirana tehnika. U videu će se kroz ilustracije prikazati ruta

plovidbe te promjenjivost vremenskih uvjeta koji prate natjecatelje tijekom utrke.

Animiraju se grafički elementi slika, vektorskih ilustracija i tipografije. Kroz

animaciju se stvara iluzija pokreta i transformacije boje i oblika kako bi se

postigla dinamičnost. Tipografski elementi će dodatno naglasiti sve bitne

dijelove utrke te dati potrebne informacije o programu održavanja. Osim

vizualnog prikaza, može se dodati i glazba skladana isključivo kao promotivni

materijal regate. Na taj način dodatno će se istaknuti dinamika i stvoriti

emotivna povezanost s gledateljem. Video će biti zabavnog karaktera s ciljem

što bolje promocije regate.

Abstract (english)

This thesis shows the making of an animated promotional video for the

regatta “Jabuka”. Regatta “Jabuka”, which is being held for the thirteenth year,

proved to be a challenging and differently designed regatta compared to other

races. It is specific by the start time being late in the evening. This is a race in

which the boats are sailed to the farthest Croatian island of Jabuka, after which

the race is named. The event is both a sporting event and a tourist attraction,

but has not yet had an official promotional video. The event is growing in

popularity from year to year, and additional promotional material, such as this

video, can only increase public interest in the event. In this thesis, the technique

chosen to create a promotional video is the animation technique. The video,

through illustrations, will show the navigation route and the variability of weather

conditions that accompany the competitors during the race. The graphical

elements such as images, vector illustrations and typography will be animated.

Using animation, an illusion of movement and a dynamic transformation of

colors and shapes is achieved. Typographic elements will further emphasize all

the important parts of the race and give the necessary information on the race

program.

In addition to the visual display, can be added and music composed

exclusively as promotional material regatta.. Using this, the video will further

highlight the dynamic of the regatta and create an emotional connection with the

viewer. The video will be entertaining with the goal of better promotion of the

event.

• Keywords: Pokretna grafika; After effects; Animacija
• Keywords (english): Motion Graphics; After effects; Animation
• Language: croatian
• URN:NBN: urn:nbn:hr:216:239346
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-20 23:13:38