Izrada promidžbenog videa za regatu Jabuka kroz animaciju

master's thesis

• Author: Marija Radin Mačukat
• Mentor: Nikolina Stanić Loknar (mentor)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Nikolina Stanić Loknar (član povjerenstva)
• Committee member: Tajana Koren Ivančević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2016-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom diplomskom radu prikazuje se način izrade promocijskog animiranog videa regate Jabuka. Regata Jabuka, koja se održava već trinaest godina, pokazala se kao izazovna i drugačije koncipirana regata u odnosu na sve ostale regate. Karakterizira je specifično startno vrijeme jer počinje u kasnim večernjim satima. Riječ je o regati u kojoj jedrilice voze do najudaljenijeg hrvatskog otoka Jabuka po kojoj je regata i dobila ime. Manifestacija je sportsko – turističkog karaktera koja do sada nije u svojim vizualima imala službeni promotivni video. Popularnost manifestacije polako raste iz godine u godinu, a dodatni promidžbeni materijal kao što je video može samo povećati zainteresiranost javnosti za događaj. U ovom radu za stvaranje promotivnog videa odabrana je animirana tehnika. U videu će se kroz ilustracije prikazati ruta plovidbe te promjenjivost vremenskih uvjeta koji prate natjecatelje tijekom utrke. Animiraju se grafički elementi slika, vektorskih ilustracija i tipografije. Kroz animaciju se stvara iluzija pokreta i transformacije boje i oblika kako bi se postigla dinamičnost. Tipografski elementi će dodatno naglasiti sve bitne dijelove utrke te dati potrebne informacije o programu održavanja. Osim vizualnog prikaza, može se dodati i glazba skladana isključivo kao promotivni materijal regate. Na taj način dodatno će se istaknuti dinamika i stvoriti emotivna povezanost s gledateljem. Video će biti zabavnog karaktera s ciljem što bolje promocije regate.

Abstract (english)

This thesis shows the making of an animated promotional video for the regatta “Jabuka”. Regatta “Jabuka”, which is being held for the thirteenth year, proved to be a challenging and differently designed regatta compared to other races. It is specific by the start time being late in the evening. This is a race in which the boats are sailed to the farthest Croatian island of Jabuka, after which the race is named. The event is both a sporting event and a tourist attraction, but has not yet had an official promotional video. The event is growing in popularity from year to year, and additional promotional material, such as this video, can only increase public interest in the event. In this thesis, the technique chosen to create a promotional video is the animation technique. The video, through illustrations, will show the navigation route and the variability of weather conditions that accompany the competitors during the race. The graphical elements such as images, vector illustrations and typography will be animated. Using animation, an illusion of movement and a dynamic transformation of colors and shapes is achieved. Typographic elements will further emphasize all the important parts of the race and give the necessary information on the race program. In addition to the visual display, can be added and music composed exclusively as promotional material regatta.. Using this, the video will further highlight the dynamic of the regatta and create an emotional connection with the viewer. The video will be entertaining with the goal of better promotion of the event.

• Keywords: Pokretna grafika; After effects; Animacija
• Keywords (english): Motion Graphics; After effects; Animation
• Language: croatian
• URN:NBN: urn:nbn:hr:216:679844
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-20 23:13:38