| Abstract | Dinamička tipografija u kinematografiji prati razvoj tipografskog oblikovanja
uvodnih najava kroz filmsku povijest potaknutu tehnološkim razvojem video
produkcijskih alata, ali i kulturnim promjenama koje su potakle pojavu niza novih
filmskih žanrova i njima prikladnih novih tipografskih izričaja uvodnih najava. U
ovom je radu prikazana njezina tranzicija na filmsku traku, prilagodbe kroz koje
ona treba proći i tehničke zahtjeve koje mora zadovoljiti. U prvom dijelu rada su
objašnjeni neki osnovni tipografski pojmovi koji će se kasnije spominjati tokom
teorijskog i eksperimentalnog dijela. Dok je u početku, kao i tisku, bila od
izuzetne važnosti čitljivost, kako su informacije o filmu postale dostupne putem
interneta, danas su važniji aspekti estetski izgled tipografskih elemenata,
njihova animacija, efekti i ukomponiranost u tematiku i atmosferu filma kojima
se pokušava uživjeti i uvesti gledatelja u film. Iako se tekst u različitim oblicima
pojavljuje tijekom cijelog filma, od posebne su važnosti naslovi i titlovi u uvodnoj
najavi, jer su oni ujedno glavna stavka pri promociji i marketingu, tipografija
postaje nosioc vizualnog identiteta. Iz tog se razloga nastoji da naslovi budu
atraktivni i pamtljivi. Kako bi se na realnom primjeru opisalo korištenje
dinamičke tipografije u kinematografiji i njen postupak izrade, za
eksperimentalni dio je napravljen redizajn uvodne najave filmskog klasika
„Blade Runner“, u kojem se pomoću suvremene tehnologije želi prikazati vizija
naslova i titlova koja zadovoljava današnje standarde. |
| Abstract (english) | Although typography in the graphic arts industry is present almost from the very
beginning, the emergence of new challenges, the appearance of TVs,
computers, smartphones ,and media accompanying devices such as web
pages, video games,commercials, series, and films. This final paper presents
her transition to the film strip, the adaptations she needs to undergo and the
technical requirements she has to meet. In the first part of the paper, some
basic typographic terms are explained which will be mentioned later in the
theoretical and experimental part. In cinematography different rules apply to the
creation of titles and movie subtitles. Moreover, they have changed over time
and genres that emerged. While in the beginning, as the newsprint was of
utmost importance readability, as movie information became available online,
today's more important aspects are the aesthetic appearance of typographic
elements, their animation, their effects, and their inclusion in the theme and
atmosphere of the movie they are trying to enjoy and import Viewers in the
movie. Although the text in different forms appears throughout the film, the titles
and subtitles in the introductory box are of special importance, as they are also
the main item in promotion and marbling, and are trying to turn them into a
brand. For this reason, they try to be attractive, memorable. In order to
demonstrate the use of dynamic typography in cinematography and its
production process, for the experimental part of the Blade Runner film opening
credits has been redesigned, aims to present the title and subtitle vision that
meets today's standards with the help of modern technology . |
