Oblikovanje vizualnog identiteta Atelijera Meštrović

master's thesis

• Author: Vanja Lokas
• Mentor: Maja Brozović (mentor)
• Committee member: Sanja Mahović Poljaček (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2012-9-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Danas je identifikacija sveprisutna. Mnogi poslovni subjekti žele biti prepozna-tljivi i žele se razlikovati. Za dobivanje svog identiteta mnogi se odlučuju za izradu logotipa ili vizualnog identiteta s kojim se žele predstaviti u javnosti i tako biti prepoznatljivi među konkurentima. Dobro razrađenim identitetom subjekt može ostati prepoznatljiv unatoč velikoj konkurenciji. Muzeji diljem svijeta svoj identitet prikazuju kroz tematiku postava, odnosno vizualni identitet je prikazan prepoznatljivim vizualnim simbolom koji predstavlja muzej i ono što se izlaže u njemu. U ovom radu analizirat će se trenutno stanje prepoznatljivosti Atelijera Meštrović, te izraditi prijedlog vizualnog identiteta koji bi doprinjeo većoj posjećenosti muzeja. Rješenje vizualnog identiteta je prikazano u obliku knjige grafičkih standarda gdje se prikazuje primjena dizajna na osnovnim i ostalim aplikacijama.

Abstract (english)

Today the identification is omnipresent. Many businesses want to be recognizable and want to be different. To obtain their identity, many decide to create a logo or visual identity, with which they want to present to the public and be recognized among competitors. With a well thought-out identity, the subject can remain detectable despite fierce competition. Museums around the world represent their identity through the theme exhibition, visual identity is shown by distinctive visual symbol that represents the museum and what it exposes. This work will analyze the current situation of the Meštrović atelier recognition, and prepare a proposal for the visual identity that would contribute to greater attendance of museum. The solution of visual identity is shown in the form of a book of graphic standards where it shows the application of design on basic and other applications.

• Keywords: muzej; vizualni identitet; logotip; knjiga grafičkih standarada
• Keywords (english): museum; visual identity; logotype; book of graphic standard
• Language: croatian
• URN:NBN: urn:nbn:hr:216:841207
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-20 23:37:30