Fotografija hrane kao promocija gastronomske ponude istarske regije

master's thesis

• Author: Paola Šetić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Mile Matijević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2017-7-5, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Diplomski rad se bavi temom fotografije hrane koja je u tipičnoj ponudi istarske

regije. Teorijski se istražuje koji su pristupi u fotografiji hrane s obzirom na svrhu

promocije i gastronomsku kvalitetu. Vino, maslinovo ulje, konobe i agroturizmi

su karakteristični za regiju Istre i u tom se kontekstu obrađuju marketinški

aspekt fotografije, kao i tehnički te kreativni aspekt fotografije. Fotografija hrane

spada u komercijalnu fotografiju, čiji je zadatak stvoriti atraktivne i privlačne

fotografije za razne namjene. Izrada samih fotografija je kompleksan posao.

Potrebno je dobro osvjetljenje, dobro odabran kut fotografiranja, odabir boja na

tanjuru, brojni rekviziti koji će uljepšati hranu, brzina, fokus, jednostavnost i sl.

Izniman utjecaj na fotografiju ima digitalna obrada fotografija. Postoje dva tipa

pristupa stiliziranja hrane; prirodan i umjetan. Prirodan pristup odražava

autentičnost i jestivnost samog jela, a umjetan pristup koristi jestive i nejestive

trikove kako bi jelo izgledalo što ljepše i privlačnije. U radu se koristi samo

prirodan pristup, ali se teorijski uspoređuju ova dva pristupa fotografiranja

hrane. Uspoređuje se fotografija hrane kvalitetnih gurmanskih restorana u

odnosu na lance brze prehrane. Nadalje, u praktičnom dijelu rada, kreiraju se i

opisuju autorske fotografije, tehničke postavke i oprema koja se koristila za

snimanje fotografija, a razmatra se i sam ambijent restorana.

Abstract (english)

Graduate thesis deals with the theme of food photography, which is typical of

the Istrian region. Theoretically, it explores the approaches to food photography

with regard to the purpose of promotion and gastronomic quality. Wine, olive oil,

taverns and agrotourism are characteristic of the Istrian region, and in this

context marketing aspect of photography as well as the technical and creative

aspect of photography is considered. The food photography is part of a

commercial photography, whose task is to create eye-catching and attractive

photos for various purposes. Making photos is a complex business. Good

lighting is required, a well-chosen photo angle, a choice of color on a plate, a

number of props that will nourish food, speed, focus, simplicity etc. Exceptional

impact on photography is digital photo processing. There are two types of

approach to food stylization; natural and artificial. The natural approach reflects

the authenticity and edibility of the meal itself, and the artificial approach uses

edible and inedible tricks to make the dish look more beautiful and appealing.

Only a natural approach is used in this paper, but these two approaches to food

photography are compared theoretically. Food photographs of quality gourmet

restaurants and food photographs of fast food chains are taken in comparison.

Furthermore, in the practical part of the work, the author's photographs,

technical settings and equipment used to record the photographs are created

and described, and the restaurant's ambience is also considered.

• Keywords: fotografija hrane; stilizacija hrane; prirodna stilizacija hrane; rekviziti; digitalna obrada; ambijentalna fotografija
• Keywords (english): Food photography; Food styling; Natural food styling; Props; Digital manipulation; Ambient photography
• Language: croatian
• URN:NBN: urn:nbn:hr:216:290035
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-20 23:43:22