Brendiranje i oblikovanje vizualnog identiteta izdavačke kuće Salesiana d.o.o.

master's thesis

• Author: Marin Škarica
• Mentor: Daria Mustić (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Davor Donevski (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2020-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Na primjeru ovog diplomskog rada koristi se stvarna tvrtka smještena u gradu Zagrebu, tvrtka

s dugim stažem poslovanja, ali bez vizualnog identiteta. Identitet tvrtke kao brenda nije

određen. Potrebno je dizajnirati i osmisliti novu osobnost tvrtke. Salesiana d.o.o. svoje

poslovanje i svoj brend želi podići na višu razinu. Potreba za dizajnom i stvaranjem modernijeg

imidža u skladu s vremenom je prvi korak ka napretku. Salesiana d.o.o. traži svojim redizajnom

povezanost između klijenata i same firme. Strategija ovog redizajna jest u promjeni

nematerijalnih stvari koji utječu na zadovoljnog kupca, osim samog dizajnerskog dijela mijenja

se i marketinška strategija i način poslovnog komuniciranja kako bi samu firmu podigli na višu

razinu te privukli nove klijente. Veliki udio učinkovitosti samog brenda predstavlja vizualni

identitet. Kako bi kreirali konkurentan vizualni identitet istraživanja su temeljena na brendingu

i marketingu. Izrađen je vizualni identitet koji uključuje, logotip, posjetnice i slične proizvode.

Abstract (english)

A real company based in Zagreb is used for the example of this graduate thesis. It's a company

with long business experience, but with no visual identity. The identity of a company as a brand

is not determined. It is required to design and plan a new company personality. Salesiana d.o.o.

wants to raise its business and brand to a higher level.

The first step towards progress is the need for design and creating a more modern image in line

with the times.

Salesiana d.o.o. wants to connect its clients and company itself with its redesign. The strategy

of this redesign is to change intangible things that affect satisfied customers. Besides changing

the design segment, marketing strategy and way of business communication is also changing

which brings the company to a higher level and attracts new customers. Visual identity

represents a large share of efficiency of the brand itself. To create a competitive visual identity,

the research is based on branding and marketing. A new visual identity that includes logo,

business cards and similar products is made.

• Keywords: vizualni identitet; brand; dizajn logotipa; istraživanje; brending; redizajn
• Keywords (english): visual identitity; brand; logo design; research; branding; redesign
• Language: croatian
• URN:NBN: urn:nbn:hr:216:566947
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-21 10:22:04