Analiza ambalaže za Internet kupovinu

master's thesis

• Author: Sara Žitvaj
• Mentor: Ivana Bolanča Mirković (mentor)
• Committee member: Marina Vukoje (član povjerenstva)
• Committee member: Ivana Bolanča Mirković (član povjerenstva)
• Committee member: Rahela Kulčar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ambalaža je sveprisutna u modernom dobu, ona štiti proizvod od potencijalnih

prirodnih i mehaničkih utjecaja tokom rukovanja i transporta proizvoda te ujedno

vizualno privlači kupca proizvodu. S obzirom na spomenute funkcije koje

ambalažni proizvod mora zadovoljiti, pri osmišljavanju te izradi optimalnog

ambalažnog proizvoda ne bi se trebalo pretjerivati sa količinom niti s vrstama

upotrjebljenih materijala. Takvim načinom osmišljavanja te izrade ambalažnog

proizvoda nastaje proizvod koji uvažava principe održivosti.

Obzirom na novonastalu situaciju vezanu uz COVID-19 i promjenu u

svakodnevnom životu, dolazi do većeg naglaska na kupovinu u kojoj se ne

ostvaruje posredan kontakt što dovodi Internet kupovinu u sve značajniju

poziciju. Putem interneta sve se više kupuju namirnice, odjeća, elektronika te

razne potrepštine pri čemu do izražaja dolazi pitanje o ekološkoj ispravnosti

ambalaže u kojoj se proizvod dostavlja.

Kroz istraživanje provedeno u radu, dokazano je da je opći stav ispitanika

prema Internet kupovini takav da ju smatraju ekološki nepovoljnijom spram

tradicionalne kupovine. Ispitanici su voljni učiniti ustupke u procesu kupovine

koji bi proces učinio ekološki prihvatljivijim. Posebno se ističe kao najpopularnija

solucija osobni dolazak po narudžbu na za to uređenoj lokaciji.

Abstract (english)

Packaging is present everywhere in the modern age, it protects the product

from potential natural and mechanical damage during shipping and handling, as

well as serving a marketing role to entice customers into buying. Considering

mentioned functions packaging should suffice, during designing and production

of optimal packaging, there shouldn't be an overwhelming amount or different

kinds of material used. This way of designing and producing packaging ensures

a product that goes by principles of sustainability.

Considering the current situation with COVID-19 and the changes in our

everyday lives, online shopping has come into the spotlight as a way of making

purchases without direct contact. Through the internet, the sale of groceries,

clothes, electronics, and such has noticeably increased which brings up the

question of eco-friendly package delivery.

Research has shown that examinees believe Internet shopping to be less ecofriendly than traditional shopping in-store. In addition to that, it was shown that

examinees were willing to accept a setback to make Internet shopping more

eco-friendly, out of which personal pick-up from a pick-up point was shown to

be the most popular option

• Keywords: održivost; ambalaža; Internet kupovina
• Keywords (english): sustainabilty; packaging; Internet shopping
• Language: croatian
• URN:NBN: urn:nbn:hr:216:710490
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-21 10:25:38