Fotografije u svrhu promocije turističke regije : Istre

master's thesis

• Author: Nina Bančić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2016-7-5, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Fotografija je uvjerljivi medij, precizno i vjerno prenosi sliku, šalje poruku, čime joj je pripala čast promotora turizma. Općepoznato da ljudi vole primati poruke vidom i kao takve ih najčešće zapamte. Stoga, sve što se danas promovira, popraćeno je fotografijom, kao dodatnim „magnetom“ profita, u konačnici. Povijest fotografije Istre seže još iz prošlog stoljeća, kada je Alojz Orel doselio u Pulu i odlučio pustiti korijene svog fotografskog rada. Uz još nekolicinu fotografa, zabilježili su sva, tada, potencijalna turistička mjesta Istre i postali dio povijesti turističke fotografije Istre. Fotografija komunicira s potencijalnim posjetiocima, prikazuje Istru u najboljem svjetlu i na taj način poziva da i sami iskuse njene ljepote i prepuste se čarima istarskih gradića, bogatoj gastronomskoj ponudi i ispijanju visokokvalitetnih vina. Za kvalitetnu fotografiju potrebno se usredotočiti na elemente pri fotografiranju, tehničke aspekte fotografije te poznavanje karakteristike fotoaparata. Uz pomoć različitih motiva te istraživanjem i promatranjem prenosi se ugođaj mjesta što je jedna od glavnih stavki stvaranja atraktivne turističke fotografije.

Cilj diplomskog rada je upoznati se sa prošlošću fotografije u Istri, na temelju određenih karakteristika izraditi kvalitetne fotografije, predstaviti Istru iz drugog kuta te prikazati dosadašnje fotografije u svrhu promocije Istarske regije. U praktičnom dijelu ovog rada, autorskim fotografijama dizajnirani su photobookovi i razglednice, stoga je napravljena i njihova usporedba, kako onih u koloru, tako i crno bijelih.

Abstract (english)

A photograph is one credible type of medium; precisely and faihfully represents the photographed subject and sends a clear message, which makes it an inevitable component of any tourism promotion tool and material. It is well known that people like to receive information with their sense of sight, but also, the visual messages are proven to be the most memorable ones. For that reason, all the promotional material includes photographs nowadays, what eventually leads to generation of profit. The history of photography in Istria reaches back to the 20th century, when Alojz Orel moved to Pula and decided to put down the roots of his photographic work there. Together with his fellow colleagues, he captured all the attractive and potentially popular locations in Istria, taking an important role in Istrian tourism photography history.

A tourist photograph comunicates with potential visitors, presenting Istria in the best light, and therefore welcomes guests to witness the beauty of the nature, experience the charm of Istrian towns, and enjoy exquisite gastronomic offer. In order to capture a good photo, one should focus on the flow of the process itself, technical aspects of photography, but also be familiar with the camera characteristics. One of the main points of an attractive tourist photography is to represent the atmosphere of the pictured destination, and that can be achieved with the use of different motives and exploration of latter.

The aim of this Master thesis is to get familiar with the history of photography in Istria, capture good photographs by respecting certain criteria, present Istria from a different perspective and represent previous photography as the main promotional medium of Istrian region. In the experimental part of the thesis, photobooks and postcards were created using author's own photographs. Furthermore, the comparation of both color photos and black&white ones is made on a few levels.

• Keywords: Fotografija; promocija; povijest fotografije u Istri; turistička mjesta; Istra; elementi fotografije
• Keywords (english): Photography; promotion; history of photography in Istria; tourist destinations; Istria; photograph elements
• Language: croatian
• URN:NBN: urn:nbn:hr:216:830354
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-26 14:03:03