Istraživanje korisničkog iskustva televizijske prezentacije izvedene korištenjem proširene stvarnosti u studiju

master's thesis

• Author: Tea Čapko
• Mentor: Tibor Skala (mentor)
• Committee member: Maja Rudolf (predsjednik povjerenstva)
• Committee member: Tibor Skala (član povjerenstva)
• Committee member: Nikolina Stanić Loknar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2022-07-22, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Proširena stvarnost danas nije stran pojam. Sve zastupljenija, proširena stvarnost
stvara širu odnosno potpuniju sliku onoga o čemu se govori. Svoje mjesto nalazi u
različitim područjima pa je tako svojevremeno ušla i u svijet televizijskog storytellinga.
Ranije, ovakve prezentacije su većinom bile prezentirane pomoću 2D video zidova u
studijima, no s vremenom i koristeći različite pristupe, određena priča koju prezentira
televizijski voditelj u studiju biva upotpunjena pratećim 3D elementima proširene
stvarnosti. Iako korištenje proširene stvarnosti u ovom području postaje sve češće,
istraživanja o korisničkom iskustvu tijekom gledanja iste gotovo ne postoje. Svrha ovog
rada je upravo istražiti korisničko iskustvo prilikom gledanja televizijske prezentacije
upotpunjene proširenom stvarnošću. U prvom dijelu rada, objašnjeno je kako i zašto je
televizijska industrija razvila potrebu za proširenom stvarnošću te sama bit proširene
stvarnosti. U drugom dijelu rada, provedeno je istraživanje korisničkog iskustva tijekom
kojeg korisnik gleda prezentacije iste teme izvedene u 2D na video zidu te 3D u proširenoj
stvarnosti. Korisnik zatim rješava upitnik gdje se ispituju njegova stajališta i mišljenja o
obje prezentacije, a rezultati cjelokupnog istraživanja daju jasniji pogled na korisničko
iskustvo prilikom gledanja proširene stvarnosti.

Abstract (english)

Augmented reality is no longer a foreign term. It found its place in many fields
thanks to its possibilities and one can say it makes a story being told complete. Therefore,
it also found its place in television studio storytelling. Earlier, television news presentors
mainly used big studio screens for their presentations, but with time passing by,
augmented reality took its place and now presentors are surrounded with virtual 3D
objects which explain the story they are telling. Even though the use of augmented reality
in television studios is rising, researches about user experiences while watching it are
almost non-existant. The main purpose of this paper is to do a research about how viewers
experience a television news story told with the help of augmented reality. The first part
of the paper explains how and why the television industry developed the need for
augmented reality and what augmented reality is in theory. The rest of the paper describes
the conducted research of the user experience of watching augmented reality in a
television news presentation. The viewers watch two presentations that tell the same
story, but each presentation is produced using different approaches: one is on a studio
screen and the other is augmented reality. After watching the presentations, the viewers
have given their opinions through a series of questions. The results of this research
provide a clearer view about how augmented reality in a television studio is perceived
and what should be done differently in the future in order to make it even more successful.

• Keywords: proširena stvarnost; televizija; televizijski storytelling u vijestima; istraživanje; korisničko iskustvo
• Keywords (english): augmented reality; television; television news storytelling; research; user experience
• Language: croatian
• URN:NBN: urn:nbn:hr:216:868125
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Design of graphic products; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-06-12 09:04:25