Adaptacija tipografije Swiss dizajna na glazbenim plakatima

undergraduate thesis

• Author: Lina Vidulina
• Mentor: Ivana Žiljak Stanimirović (mentor)
• Committee member: Mile Matijević (član povjerenstva)
• Committee member: Ivana Žiljak Stanimirović (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2018-9-25, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U teorijskom dijelu rada analizirat će se tipografija i Swiss dizajn. Naime, tipografija čini

važnu karakteristiku Swiss dizajna stoga je bitno razumijeti njene korijene i osnovne

pojmove. Swiss dizajn se razvio 1950-ih godina, specifičan je po tehničkom pristupu,

uporabi mreže, izjednačenim debljinskim vrijednostima i tipografiji bez serifa zbog čega

postaje poznat pod sinonimom Internacionalni tipografski stil. Iz tog razdoblja nastali su

neki od najpoznatijih fontova, Univers i Helvetica. S obzirom da se danas minimalizam i

funkcionalizam stila može primijetiti u svim sferama grafičkog dizajna, cilj istraživanja

je obrazložiti učestalost korištenja bezserifne tipografije kroz primjere glazbenih plakata,

odnosno učestalost primjene fonta Helvetica. Također, cilj je prikazati prilagodbu Swiss

dizajna u današnjici, te novonastalih pisama što će se prikazati vlastitom serijom plakata.

Iako se kod izrade plakata koristi bezserifna tipografija novog doba, uspoređuje se s

plakatom izrađenim u originalnom fontu Helvetica, kako bi dobili jasnu predodžbu

razlika, mana i vrlina između dva navedena pisma. Principi koje su postavili dizajneri

Swiss stila redovito inspiraraju dizajnere, potiču na razvijanje novih tipografskih rješenja

i minimalističkog dizajna.

Abstract (english)

In the theoretical part of this study, typography and Swiss design will be analyzed. In fact,

typography is an important feature of Swiss design, so it’s important to understand its

roots and basic concepts. Swiss design developed in the 1950s, it is known by technical

approach, the use of grid, equal stroke thickness and the sans-serif typography, which

makes it known by the synonym International typographic style. In that period, some of

the most famous fonts were created, Univers and Helvetica. Considering that minimalism

and style functionalism can be noticed today, in all spheres of graphic design, the aim of

research is to explain the frequency of using sans-serif typography through examples of

music posters, or frequency of using Helvetica font. Also, the aim is to show the

adaptation of Swiss design to present, as well as new typefaces that will be shown with

poster series. Even though the sans-serif typography from new era is used for posters, it

is compared to a poster which is made with original Helvetica font, to give a clear idea of

the differences, virtues and flaws between the two typefaces. The principles set by Swiss

style designers are inspiration for designers nowadays and encourage the development of

new typographic solutions and minimalist design.

• Keywords: Swiss dizajn; bezserifna tipografija; minimalizam
• Keywords (english): Swiss design; sans serif typography; minimalism
• Language: croatian
• URN:NBN: urn:nbn:hr:216:065144
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 15:53:23