Utjecaj digitalizacije procesa promocije na reorganizaciju grafičkog poduzeća

master's thesis

• Author: Mihaela Žličarić
• Mentor: Dubravko Banić (mentor)
• Committee member: Marina Vukoje (predsjednik povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Committee member: Rahela Kulčar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2022-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U diplomskom radu je istražen proizvodni proces virtualnog grafičkog poduzeća,
odnosno tvrtke koja se bavi izradom svih vrsta vizualnih komunikacija promotivnog sadržaja:
svjetlećih reklama i natpisa, 3D slova, totema, LED displaya, tiska velikog formata te
marketinga u vidu promocije, dizajna i ostalih rješenja.
Poduzeće prolazi kroz proces reorganizacije proizvodnje te je prototip aplikacije svojevrsna
pomoć na tom putu. Kada se govori o procesu reorganizacije, unutar firme se usvaja
metodologija poput Lean-a s pomoćnim alatima kao što su Kaizen i Just in Time. Prototip
aplikacije pronalazi svoju primjenu unutar poduzeća na način da smanji gubitak vremena i
prazan hod između zaposlenika tvrtke, ali također i da omogući prelazak poduzeća na zeleni
marketing, odnosno zelenu proizvodnju. Preko prototipa aplikacije je moguće vidjeti listu
portfolija i projekata te na taj način uvijek biti u korak s onim što se zbiva u proizvodnji.
Također, prelaskom na zelenu proizvodnju, smanjuje se škart te se štiti okoliš, čemu se danas
teži u svijetu industrija.

Abstract (english)

This thesis deals with researching the process of production within virtual graphics
companies, in other words, companies that engage in making various kinds of visual
communication of promotional contents: flashing advertisement and signs, 3D letters, totems,
LED displays, large format printing and marketing in respect of promotion, design and other
solutions.
A company goes through a process of reorganization of production and the application
prototype serves the same purpose. When talking about the process of reorganization, various
methodologies, e.g. Lean with helpful tools such as Kaizen and Just in Time, are introduced
within the company. Another way in which the application prototype is useful within a
company is that it allows the company to reduce wasting time, as well as idling among its
employees, but it is also useful in enabling switching to green marketing, or green production.
The application prototype also allows one to view the list of works and projects and in that
way stay on top of what is going on in the production. Moreover, transferring to green
production reduces waste and protects the environment, and that is the direction towards
which the world of industry is moving today.

• Keywords: prototip aplikacije; Lean; Kaizen; Just in Time; zelena proizvodnja
• Keywords (english): application prototype; Lean; Kaizen; Just in Time; green production
• Language: croatian
• URN:NBN: urn:nbn:hr:216:738892
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-06-12 10:59:18