Redizajn vizualnog identiteta udruge za dobrobit I zaštitu životinja

master's thesis

• Author: Maša Jakšić
• Mentor: Daria Mustić (mentor)
• Committee member: Krešimir Dragčević (predsjednik povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2022-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Diplomski rad bavi se redizajnom vizualnog identiteta Udruge za dobrobit i zaštitu
životinja „Najbolji prijatelj“ smještene u gradu Karlovcu. Rad sadrži teorijski i
eksperimentalni dio. U teorijskom dijelu detaljnije se objasnilo što je vizualna
komunikacija i njezino djelovanje. Opisali su se i elementi vizualne komunikacije te kako
oni utječu na prepoznatljivost Udruga. Zatim se pomnije definirao pojam Udruga za
zaštitu životinja, kao i njena misija i vizija. Objasnio se utjecaj društvenih mreža kao
glavnih komunikacijskih kanala Udruga i na koji se način putem kvalitetnijih objava
mogu oglašavati i ukazati na svoju važnost. U eksperimentalnom dijelu provedena je
analiza konkurencije najutjecajnijih Udruga za dobrobit i zaštitu životinja u Hrvatskoj i
na koji način oni vizualno komuniciraju sa svojim korisnicima – primarno logotipom i
ostalim elementima vizualnog komuniciranja. Nakon analize konkurencije redizajniran
je postojeći vizualni identitet Udruge i temeljem njega izrađena kratka knjiga standarda
te primjeri apliciranja logotipa na promotivne sadržaje – u tiskanom i digitalnom obliku.
Uslijedila je izrada anketnog upitnika uz pomoć kojeg se došlo do odgovora je li potreban
redizajn i kako bi on na pozitivan način utjecao na cjelokupno osvježenje imidža Udruge
i doprinio njihovoj originalnosti i isticanju u masi drugih.

Abstract (english)

The thesis deals with the redesign of the visual identity of the Association for the Welfare
and Protection of Animals "Best Friend" located in the city of Karlovac. The paper
contains a theoretical and an experimental part. In the theoretical part, it was explained in
more detail what visual communication is and how it works. Furthermore, the elements
of visual communication were described and how they affect the recognition of
Associations. Then the concept of the Association for the Protection of Animals, its
mission, and its vision were explained in more detail. They talked about the influence of
social networks as the main communication channels of Associations and how they can
advertise and show their importance through higher-quality posts. In the experimental
part, an analysis of the competition of the most influential Associations for the welfare
and protection of animals in Croatia was carried out and how they visually communicate
with their users - primarily with the logo and other elements of visual communication.
After analyzing the competition, the existing visual identity of the Association was
redesigned and a short book of standards was created based on it, as well as an example
of applying the logo to promotional content – in printed and digital form. This was
followed by the creation of a survey questionnaire with the help of which the answer
would be found as to whether a redesign is needed and how it would positively affect the
overall refreshing of the Association's image and contribute to their originality and
standing out from the crowd of others.

• Keywords: vizualna komunikacija; udruga; zaštita životinja; vizualni identitet; redizajn
• Keywords (english): visual communication; association; animal protection; visual identity; redesign
• Language: croatian
• URN:NBN: urn:nbn:hr:216:416821
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-07-08 08:13:47