Reklamna fotografija

master's thesis

• Author: Josipa Lončar
• Mentor: Miroslav Mikota (mentor)
• Committee member: Krešimir Dragčević (predsjednik povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Denis Jurečić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2022-09-29, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Reklamno oglašavanje može se shvatiti kao oblik nativnog oglašavanja u kojem se
oglasi postavljaju u obliku slika na različite platforme tradicionalnih oblika kao i
suvremenijih poput web stranica. Ovaj tip oglašavanja nudi manje nametljivo
propagiranje i osigurava veću izloženost reklamama u usporedbi sa standardnim
prikazanim reklamama. U ovom završnom radu cilj je bio osim teorijskog dijela
prikazati i kroz praktični dio primjenu različiti efekata na reklamnu fotografiju koja za
cilj ima privući širu masu kupaca. Metode istraživanja primijenjene u radu su metoda
komparacije, dedukcije, analize i osobni angažmana u izradi praktičnog dijela rada u
procesu slikanja fotografija za reklamu. Zaključno može se reći kako reklamna
kampanja uveliko utječe na proces donošenja odluke, stoge se svaki dio reklamne
kampanje mora pomno odraditi kako bi se reklamna kampanja provela na način koji će
zadržati kupca.

Abstract (english)

Advertising advertising can be understood as a form of native advertising in which
advertisements are placed in the form of images on different platforms of traditional
shapes as well as modern ones such as web sites. This type of advertising offers less
intrusive propaganda and provides greater exposure to advertisements than standard
advertisements presented. In this final paper, the aim was to present, besides the
theoretical part, through practical part, various effects on advertising photography
aimed at attracting a wider mass of customers. Research methods applied in the paper
are methods of comparison, deduction, analysis and personal engagement in making a
practical part of the work in the process of painting photographs for advertising. In
conclusion, it can be said that the advertising campaign greatly influences the decisionmaking process, each part of the advertising campaign must be carefully worked out in
order to conduct the advertising campaign in a way that will retain the buyer.

• Keywords: Fotografija; reklama; oglašavanje
• Keywords (english): photography; advertising; advertising
• Language: croatian
• URN:NBN: urn:nbn:hr:216:916252
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-07-08 09:30:20