Minimalizam u grafičkom dizajnu

undergraduate thesis

• Author: Lucija Lozančić
• Mentor: Vanda Jurković (mentor)
• Committee member: Maja Brozović (predsjednik povjerenstva)
• Committee member: Vanda Jurković (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-07-19, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Minimalizam je umjetnički smjer koji se fokusira na jednostavnost i minimalnost
u kreiranju vizualnih elemenata. Dizajneri koji se bave ovim stilom pokušavaju
postići čiste i efektne vizualne poruke, koje su i dalje jasne promatraču.
Suvremeno društvo preplavljeno je prekomjernom količinom vizualnih
informacija, što stvara buku i konfuziju. Minimalizam se suprotstavlja tom
problemu koristeći minimalne elemente kako bi prenio samo najbitnije poruke,
poboljšavajući tako kvalitetu vizualnih poruka.
Ovaj završni rad istražuje različite načine primjene minimalizma u grafičkom
dizajnu i utjecaj koji on ima na percepciju promatrača. Kroz analizu primjera
minimalističkih rješenja pokazuje se kako je, korištenjem jednostavnih
elemenata, i dalje moguće postići jasnu vizualnu poruku. TakoĎer se istražuju
najčešće kritike koje minimalizam dobiva, poput nedostatka kreativnosti i
oslanjanja na stereotipna rješenja. Rad ima cilj prikazati minimalizam kao
sredstvo za kreativno izražavanje, a ne samo skup pravila kojih se dizajner
mora strogo pridržavati.
Kroz analizu primjera, rad naglašava prednosti i mane minimalizma u grafičkom
dizajnu. Pokazuje kako minimalizam može na inovativan način poboljšati
različite aspekte dizajna i prenijeti jasnu vizualnu poruku, unatoč svojoj
jednostavnosti i manjku elemenata.

Abstract (english)

Minimalism is an artistic direction that focuses on simplicity and minimality in the
creation of visual elements. Designers dealing with this style try to achieve
clean and effective visual messages, which are still clear to the observer.
Modern society is flooded with an excessive amount of visual information, which
creates noise and confusion. Minimalism counters this problem by using
minimal elements to convey only the most essential messages, thus improving
the quality of visual messages.
This final paper explores different ways of applying minimalism in graphic
design and the impact it has on the perception of the observer. Through an
analysis of examples of minimalist solutions, it is shown how, by using simple
elements, it is still possible to achieve a clear visual message. It also explores
the most common criticism that minimalism receives, such as a lack of creativity
and reliance on stereotypical solutions. The work aims to show minimalism as a
means of creative expression, not just a set of rules that a designer must strictly
adhere to.
Through the analysis of examples, the paper emphasizes the advantages and
disadvantages of minimalism in graphic design. It shows how minimalism can
innovatively improve different aspects of design and convey a clear visual
message, despite its simplicity and lack of elements.

• Keywords: minimalizam; grafički dizajn; jednostavnost; vizualne poruke; primjena
• Keywords (english): Minimalism; Graphic Design; Simplicity; Visual Messages; Application
• Language: croatian
• URN:NBN: urn:nbn:hr:216:825009
• Study programme: Title: Graphic technology; specializations in: Technical – technological, Design of graphic products; Course: Design of graphic products; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-03 08:01:59