Izrada mobilne aplikacije u svrhu primjene na pametnoj ambalaži korištenjem NFC tehnologije

master's thesis

• Author: Tea Farkaš
• Mentor: Katarina Itrić Ivanda (mentor)
• Committee member: Dubravko Banić (predsjednik povjerenstva)
• Committee member: Katarina Itrić Ivanda (član povjerenstva)
• Committee member: Marina Vukoje (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-07-20, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

NFC tehnologija danas je prisutna u raznim industrijama te zbog svoje sigurnosti i malih
troškova širi svoj značaj u raznim poljima. Upravo iz tog razloga zauzela je mjesto i u
sferi marketinga i izrade pametne ambalaže koja će svojom dodatnom vrijednošću
privući potencijalnog kupca i pružiti mu dodatne informacije ili interaktivne mogućnosti.
Kako je NFC tehnologija široko primjenjiva može se upotrijebiti i u izradi ambalaže te
tradicionalnu ambalažu pretvoriti u pametnu ambalažu. Cilj svakog proizvođača je
istaknuti svoj proizvod među mnoštvom istih proizvoda drugih proizvođača i zauzeti
konkurentno mjesto na tržištu. Upravo to je moguće postići primjenom NFC taga na
tradicionalnoj ambalaži i približiti svoj proizvod novim generacijama te im ponuditi nešto
zanimljivo, interaktivno i njima poznato.
NFC tehnologija koristi se u razne svrhe poput beskontaktnog plaćanja, upravljanja
pametnim kućama, u sferama marketinga i distribucije proizvoda te mnogim drugim
industrijama.
Cilj rada je unaprijediti tradicionalnu ambalažu te ju transformirati u pametnu ambalažu
uz pomoć NFC taga kako bi potencijalni kupac dobio više informacija o samome
proizvodu te dodatne pogodnosti prilikom kupnje proizvoda određenog brenda te ostao
vjeran upravo tom brendu i u budućim kupovinama.

Abstract (english)

Today, NFC technology is present in various industries, and due to its security and low
costs, it is expanding its importance in various fields. It is precisely for this reason that it
has taken its place in the sphere of marketing and the creation of smart packaging,
which will attract potential customers with its added value and provide them with
additional information or interactive opportunities. Since NFC technology is widely
applicable, it can also be used in the production of packaging and turn traditional
packaging into smart packaging. The goal of every manufacturer is to make their
product stand out among the multitude of similar products from other manufacturers and
to take a competitive place on the market. This is exactly what can be achieved by
applying an NFC tag on traditional packaging and bring your product closer to new
generations and offer them something interesting, interactive and familiar to them.
NFC technology is used for various purposes such as contactless payment, smart home
management, in the spheres of marketing and distribution of products and many other
industries.
The goal of the work is to improve traditional packaging and transform it into smart
packaging with the help of an NFC tag, so that the potential customer gets more
information about the product itself and additional benefits when buying a product of a
certain brand, and remains loyal to that particular brand in future purchases.

• Keywords: NFC; NFC oznaka; pametna ambalaža; mobilna aplikacija
• Keywords (english): NFC; NFC tag; smart packaging; mobile application
• Language: croatian
• URN:NBN: urn:nbn:hr:216:573092
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-09-06 08:56:04