Oživljavanje koncepta lika uz pomoć pokretne grafike

master's thesis

• Author: Mila Mihaljević
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jurica Dolić (predsjednik povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U vizualnim medijima koji se u svakodnevici najviše konzumiraju, poput filmova,
serija, videoigara, te čak i oglasa, najčešći nositelji radnje i poruka koje se
pokušavaju prenijeti publici su likovi (eng. character). Njihova uloga pored čistog
medija za pričanje priče je pobuditi reakciju u publici, bila ona pozitivna ili
negativna, kao i širok spektar emocija poput radosti, suosjećanja, brige, dragosti,
sažalijevanja, uzbuđenja, preziranja, nelagode ili znatiželje. Vizualizacija i jasna
komunikacija ovakvih apstraktnih pojmova u kontekstu diplomskog rada
podrazumijeva korištenje dinamičnih medija poput animacije u svojoj realizaciji,
te implementiranje širokog spektra dizajn principa da bi poruka bila jednako
kvalitetno prenesena svim članovima ciljne publike. Od poze, pokreta i geste, do
boja i svjetlosti, te kompozicije kadra i naracije; diplomski rad se bavi analizom
uspješnih primjera dizajna likova (eng. character design) i njihovog ''oživljavanja''
pokretnom grafikom, koji su već poznati i popularni na globalnom tržištu, te
realizacijom autorskog rada u dizajnu lika i njegove popratne pokretne grafike čija
se uspješnost ispituje na uzorku globalne i lokalne ciljne publike.

Abstract (english)

The most common carriers of story and message visual media such as films,
series, videogames, or even advertisements, are trying to relate to their viewers
are characters. Their purpose, beside the one metioned previously, is also to
incite a reaction from the viewer, be it positive or negative, as well as a wide
spectrum of emotions such as joy, empathy, worry, pity, excitement, resentment,
curiousity or lack fo comfort. In the context of this master's thesis, the visualisation
and clear communication of these abstract terms implies the use of dynamic
media like animation in it's realisation. It also implies implementing an armful of
design principles to ensure all viewers recieve the message being sent equally
well. From pose, movement and gesture, to color and light, shot composition and
narration; this master's thesis concerns itself with the analysis of character design
examples percieved successful on the global market and their ''being brought to
life'' through motion graphics, as well as an original work in character design and
related motion graphics whose success is tested on a sample global and local
target audience.

• Keywords: dizajn likova; ilustracija; pokretna grafika
• Keywords (english): character design; illustration; motion graphics
• Language: croatian
• URN:NBN: urn:nbn:hr:216:856209
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Design of graphic products; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-08 08:43:57