Prikaz korisnikovog problema putem vizualizirane priče

master's thesis

• Author: Marinela Roher
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jurica Dolić (predsjednik povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Dizajn usmjeren prema korisniku stavlja korisnika u središte pozornosti. Za bolje
razumijevanje korisničkog problema potrebno je prepoznati korisnikove emocije,
razumjeti njegove potrebe i ciljeve. U okolini razvoja digitalnog proizvoda potrebno
je vješto komunicirati o korisnikovim potrebama kako bi dionici procesa razvili
empatiju prema korisniku koja u konačnici, pozitivnim iskustvom, rezultira
povećanjem prihoda. Jedan od načina uspješne komunikacije je pričanje priča,
pripovijedanje (engl. Storytelling). One mogu potaknuti dublje razumijevanje ključnih
tema i poslužiti kao temelj za učinkovitije timske rasprave, ideje i rješavanje
problema. Vizualizacija priča pomaže smanjenju kognitivne opterećenosti. U ovome
radu ispituje se utjecaj vizualizirane priče korisnikova problema s ciljem razvoja veće
empatije na dionike procesa.

Abstract (english)

User-centered design puts the user at the center of attention. To better understand
the user's problem, it is necessary to recognize the user's emotions, understand his
needs and goals. In the environment of digital product development, it is necessary
to skillfully communicate user needs in order for the stakeholders to develop
empathy towards the user, which ultimately, through a positive experience, results
in an increase in income. One of the ways of successful communication is
storytelling. They can foster a deeper understanding of key topics and serve as a
foundation for more effective team discussions, ideas, and problem solving.
Visualizing stories helps reduce cognitive load. This paper examines the influence
of the visualized story of the user's problem with the aim of developing greater
empathy for the stakeholders in the process.

• Keywords: dizajner korisničkog iskustva; vizualni prikaz; ploča scenarija; narativna priča; empatija
• Keywords (english): user experience designer; storytelling; storyboard; narrative story; empathy
• Language: croatian
• URN:NBN: urn:nbn:hr:216:297937
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-08 08:53:06