korelacija pamćenih boja u Ink-jet tisku

undergraduate thesis

• Author: Elena Nežić
• Mentor: Igor Zjakić (mentor)
• Committee member: Irena Bates (član povjerenstva)
• Committee member: Igor Zjakić (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2018-9-19, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Boja je svjetlost i svjetlost je izvor života. “Njena uloga u svim oblicima života

previše je očigledna da bi bilo odbijena ili zanemarena - Faber Birren, 1950."

Boja je lagana, a spektralne nijanse su njegove komponente. Znanstveno, boja

je glavni znak na sastav - tj. prva stvar koju registriramo pri procjeni bilo čega.

Stoga, snažan komunikacijski alat. Zato je nedvojbeno najkritičniji element

dizajna. Boje predstavljaju jedan od najvažnijih elemenata vizualnog dijela

brenda . Ljudi u 90 sekundi ostvaruju podsvjesni dojam o drugim ljudima, svom

okruženju ili proizvodu većinom na temelju boja. Svaka boja daje drugi osjećaj i

asocira na nešto drugo. Upravo zato je bitno odabrati pravu boju koja će

predstavljati određeni brend. Cilj istraživanja je uvidjeti koje boje brendova ljudi

najviše pamte, koje tonove boje najviše prepoznaju te općenito koliko im je boja

bitna za prepoznavanje i pamćenje brenda.

Abstract (english)

Color is light and light is the source of life. “Her role in all forms of life is too

obvious to be rejected or neglected – Faber Birren, 1950.”

Color is light, spectral shades are its components. Scientifically, color is the

main sign of composition - the first thing we register when evaluating anything.

Therefore, a powerful communication tool. That’s why it’s undoubtedly the most

critical design element. Colors represent one of the most important elements of

the visual part. People in 90 seconds realize a subconscious impression of

other people, their environment or product mostly based on color. Each color

gives other feeling and joins the other. That is why it’s important to choose the

right color that will represent a particular brand. The aim of the research is to

find the colors that most commonly recognize inks and in general how much

their color is important for the recognition and memory.

• Keywords: boja; pamćenje; brend; dizajn
• Keywords (english): color; memory; brand; design
• Language: croatian
• URN:NBN: urn:nbn:hr:216:444729
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 16:52:37