Komunikacija bojom u dizajnu grafičkih proizvoda

undergraduate thesis

• Author: Nikolina Šoronda
• Mentor: Daria Mustić (mentor)
• Committee member: Krešimir Dragčević (predsjednik povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2023-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovaj seminarski rad istražuje komunikaciju bojom u grafičkom dizajnu i njezinu ulogu
u prenošenju poruka. Kroz analizu simbolike boja i interakcije boje s tekstom,
pozadinom i oblicima, istražuje se kako pravilan odabir boje može pobuditi određene
emocije, poboljšati čitljivost i jasnoću dizajna te stvoriti harmoniju s drugim
dizajnerskim elementima. Također se analizira primjena boje u izradi ambalaže,
vizualnom identitetu i oglašavanju, posebno u kontekstu lanaca brze hrane. Također se
kroz istraživanje dokazuje koliko je boja značajan element u cjelokupnom dizajnu
proizvoda ili vizualnog identiteta metodom prepoznavanja proizvoda na temelju
isključivo boje. Cilj je proširiti razumijevanje komunikacije bojom u grafičkom dizajnu
i istaknuti važnost pravilnog korištenja boje za postizanje uspješne vizualne
komunikacije.

Abstract (english)

This research explores colour communication in graphic design and its role in message
transmission. Through analysis of color symbolism and color interaction with text,
background and shapes, it is explored how proper color selection can arouse certain
emotions, improve the readability and clarity of the design and create harmony with
other design elements. The use of color in packaging construction, visual identity and
advertising is also analysed, especially in the context of fast food chains. The research
also demonstrates how much colour is a significant element in the overall design of the
product or visual identity through the method of recognizing the product based solely on
the colour. The aim is to broaden the understanding of color communication in graphic
design and highlight the importance of proper use of color to achieve successful visual
communication.

• Keywords: boja; grafički dizajn; komunikacija; komunikacija bojom; simbolika boja
• Keywords (english): colour; graphic design; communication; colour communication; colour symbolism
• Language: croatian
• URN:NBN: urn:nbn:hr:216:481294
• Study programme: Title: Graphic technology; specializations in: Technical – technological, Design of graphic products; Course: Design of graphic products; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2025-01-16 11:47:03