Trend razvoja ambalaže za kozmetičke proizvode

undergraduate thesis

• Author: Ana Matijević
• Mentor: Branka Lajić (mentor)
• Committee member: Suzana Pasanec Preprotić (član povjerenstva)
• Committee member: Branka Lajić (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2018-9-18, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovaj završni rad bavi se proučavanjem i istraživanjima ambalaže koja se koristi za

pakiranje kozmetičkih proizvoda. Obrađene su funkcije i podjele ambalaže općenito,

kako izgled ambalaže može utjecati na prodaju proizvoda. Nadalje rad se fokusira na

materijale koji se koriste prije svega kako bi očuvali proizvod od oštećenja, a da se pri

tome ne izgubi unaprijed zamišljeni izgled ambalaže. Svaki novi proizvođač stvara svoj

brand, neku prepoznatljivu i samo njima svojstvenu karakteristiku. Tako se određeni

proizvod izdvaja od mase ostalih. Ambalaža za kozmetičke proizvode zahtjeva visoke

standarde ponajviše u izgledu ambalaže. Isto se može reći i za odabir materijala za izradu

ambalaže i zaštite koje će se koristiti što stvara pritisak na konstruktore i dizajnere takve

ambalaže. Ona zajedno s proizvodom čini jednu cjelinu. Ambalaža predstavlja osobnu

iskaznicu proizvoda i čini ga prepoznatljivim. Cilj rada je spoznati na temelju čega se

pojedini kupac odlučuje za određeni proizvod i na temelju čega se takvi proizvodi

diferenciraju jedni od drugih. Također za cilj ima pojasniti zašto kozmetička industrija

teži rastu inovacija (s obzirom na konstrukciju i dizajn ambalaže) i zašto materijal od

kojeg je ambalaža izrađena predstavlja jedan od glavnih čimbenika koji utječe na prodaju

kozmetičkog proizvoda.

Abstract (english)

This final thesis deals with studying and research of the packaging used for the packing

of cosmetic products. Functions and the classification of the packaging in general were

presented and elaborated and the effect of the packaging appearance on product sales was

also discussed. Furthermore, the thesis focuses on materials used primarily for the

protection of the product - while retaining the anticipated appearance (layout) of the

packaging. Each new manufacturer creates its own brand, some sort of their recognizable

and unique feature. That is how a certain product stands out in the mass of other products.

The packaging for cosmetic products requires high standards, especially when it comes

to the packaging design and appearance. The same could be said for the selection of

materials used for packaging production and protection which will be used – and that puts

pressure on constructors and designers of such packaging. The packaging, along with the

product, forms a production complex. The packaging represents the “identity card“ of the

product and it makes it recognizable. The aim of this thesis is to comprehend how each

customer decides to buy a certain product and how these products differ from each other.

It also aims to clarify why the cosmetic industry strives towards the ever growing

inventions (considering the construction and the design of the packaging) and why the

material, from which the packaging was made, represents one of the main factors

affecting the sale of cosmetic product.

• Keywords: ambalaža; kozmetička industrija; proizvod; dizajn; materijal; funkcija
• Keywords (english): packaging; cosmetic industry; product; design; material; function
• Language: croatian
• URN:NBN: urn:nbn:hr:216:124104
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 16:56:05