Utjecaj odabira boje na psihofizikalni doživljaj grafičkog proizvoda

undergraduate thesis

• Author: Anamarija Puljiz
• Mentor: Mile Matijević (mentor)
• Committee member: Nikola Mrvac (član povjerenstva)
• Committee member: Mile Matijević (član povjerenstva)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2017-9-20, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Boja se smatra jednim od najvažnijih elemenata kod izrade svakog grafičkog

proizvoda i pravilno korištenje njenih svojstava jedna je od najvažnijih vještina pri

prenošenju informacija. U ovom radu cilj je ispitati kakvu percepciju imaju ljudi o

sposobnosti utjecaja boje podloge, fotografije i tipografije na privlačenje njihove pažnje

i utjecaja na njihove odluke prilikom odabira proizvoda. Dizajniran je novi grafički

proizvod kojem su mijenjani najvažniji vizualni elementi, to jest boja pozadine,

tipografija i fotografija. Za potrebe istraživanja provedena je anketa doživljaja novog

grafičkog proizvoda u ovisnosti o tim elementima.

Abstract (english)

Colour is one of the most important elements in production of every graphic

product and the proper use of its properties is one of the most important skills in

transmitting information. The purpose of this paper is to examine the perception that

people have about the ability of influence of the color of substrates, photos and

typography to attract their attention and on their decisions when they choose the

product. A new grapich product has been designed and the most important visual

elements, such as background colors, typography and photographs has been changed.

For research purposes, a survey of the experience of a new graphic product has been

carried out depending on these elements.

• Language: croatian
• URN:NBN: urn:nbn:hr:216:977790
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 17:08:45