Stilizirani likovi na ambalaži prehrambenih proizvoda za djecu

undergraduate thesis

• Author: Anja Mikolić
• Mentor: Vanda Jurković (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Vanda Jurković (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2017-9-20, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ambalaža je prvi kontakt potrošača sa proizvodom i zbog toga ima bitan utjecaj na sam

odabir proizvoda. Djeci, kao specifičnoj ciljanoj skupini potrošača, nastoji se dizajnom,

prilagodbom boja i vizualnih elemenata što više približi. Često se koriste stilizirani

likovi i žive boje kako bi se izazvalo određeno raspoloženje, prepoznatljivost te odabir

proizvoda. U ovom radu obrađuje se uloga stiliziranih likova u prehrambenoj ambalaži

za djecu te njihova funkcija u marketingu i prodaji; analiziraju se likovi korišteni u

postojećoj ambalaži na tržištu te osmišljava i analizira vlastiti stilizirani lik.

Abstract (english)

Packaging is the first consumer contact with the product and therefore has a significant

impact on product selection itself. Children, as a specific target consumer group, prefer

certain colors and visual elements. Stylized characters and vibrant colors are often used

to create a certain mood, recognition and product selection. This paper deals with the

role of stylized characters in children food packaging and their function in marketing

and sales; analyzes the characters used in the current packaging market and develops

and analyzes own stylized character.

• Keywords: ambalaža; djeca; dizajn; stilizirani lik
• Keywords (english): packaging; kids; design; stylized character
• Language: croatian
• URN:NBN: urn:nbn:hr:216:146751
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 17:09:07