Optimizacija datotečnih formata sadržaja i sustava prikaza u primjeni web oglašavanja

undergraduate thesis

• Author: Ivan Dončević
• Mentor: Miroslav Mikota (mentor)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2016-9-20, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Završni rad se sastoji od analize različitih formata pohrane: poput .png, .gif, .jpeg i .swf; te njihove sustave prikaza: HTML, CSS i Adobe Flash Player. Spomenuti elementi se kombiniraju na više načina u web oglašavanju. Rad istražuje ne samo najopsežnije korištene formate i sustave već i druge, neobičnije, koji možda u nekim ulogama bolje funkcioniraju. U obzir su uzete različite platforme prikaz i moguće primjene neke reklame. Metodikom završnog rada se analiziraju različiti uvjeti poput animiranih, interaktivnih ili statičnih primjena. U obzir su uzeti datotečna veličina oglasa; što uključuje kod i sadržaj; te reprodukcija boja. Cilj rada je pronaći najefikasniji format za neku primjenu i platformu prikaza unutar šire sfere web oglašavanja.

Abstract (english)

This work is an analysis of different image storage formats: like .png, .gif, .jpeg and .swf; and their respective delivery systems: HTML, CSS and Adobe Flash Player. Before mentioned elements are combined in different ways in web advertising. This work investigates not only the most popular formats, but the weirder ones as well. This work will investigate different variables like animated, interactive or static applications. The work focuses on digital size of the ad, which includes both the code and content; and color reproduction. The goeal of this work is to find the most efficient format for a given application in the broader sphere of web advertising.

• Keywords: web oglasi; oglašavanje; format pohrane; sustav prikaza
• Keywords (english): web advertising; advertising; storage formats; delivery system
• Language: croatian
• URN:NBN: urn:nbn:hr:216:574668
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 17:21:47