Komercijalna fotografija i utjecaj boje na njenu percepciju

undergraduate thesis

• Author: Tina Bečica
• Mentor: Miroslav Mikota (mentor)
• Committee member: Ivana Žiljak-Stanimirović (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-9-9, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovim završnim radom se opisuje proces poslovanja i načine rada u komercijalnoj fotografiji. Teorijski dio obuhvaća teme kao što su kratka povijest komercijalne fotografije, podjele unutar komercijalne fotografije, proces poslovanja (pred-produkcija, produkcija i post-produkcija), marketing te popis sudionika koji sudjeluju u tim procesima, ali i teoriju o bojama (psihološko značenje boja, boje u marketingu i sl.). Cilj završnog rada je bio ispitati koje kombinacije harmonija boja više privlače pažnju promatrača. Ispitivanje je provedeno na dva načina: u obliku samostalnih fotografija i u obliku skupine fotografija. Analizom dobivenih podataka se htjela povući paralela s nekim prethodno provedenim istraživanjima (preferiranje boja po spolu, dobi i obrazovanju) i zaključiti da li ista saznanja vrijede i za komercijalnu fotografiju.

Abstract (english)

This final paper describes the process of business and ways of working in commercial photography. The theoretical part covers topics such as the short history of commercial photography, divisions within commercial photography, business process (preproduction, production, postproduction), marketing and list of participants who take part in this processes, but also the theory of colors (psychology of color, colors in marketing, ect.). The aim of the final paper was to examine which combinations of color harmonies attract the attention of observers most. The survey was conducted in two ways: as a stand-alone photo and in the form of group photos. The aim of analyzing results is to draw a parallel with some previously conducted researches (about color preference by gender, age and education), and to conclude whether the same findings apply to the commercial photography.

• Keywords: fotografija; boje; harmonija; komercijalno; psihološko
• Keywords (english): photography; colors; harmony; commercial; psychological
• Language: croatian
• URN:NBN: urn:nbn:hr:216:497134
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 17:50:29