Redizajn vizualnog identiteta fakulteta za šumarstvo u Bugarskoj

undergraduate thesis

• Author: Dario Zagorac
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2022-9-20, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U ovom preddiplomskom završnom radu prikazat će se detaljan proces redizajna

vizualnog identiteta fakulteta za šumarstvo u Bugarskoj. Kako bi fakultet dokazao da je

međunarodno i nacionalno priznat potreban mu je jednako kvalitetan vizualni identitet

kojim bi se primaknuo uz bok konkurentnim sveučilištima i fakultetima u Europi.

Proces redizajniranja vizualnog identiteta fakulteta za šumarstvo u Bugarskoj prikazan

je od raspisa design brief-a, preko faze istraživanja, idealizacije i konceptualizacije, pa

sve do faze realizacije novog vizualnog identiteta. S obzirom na to da se sve više

sveučilišta i fakulteta odlučuje na redizajn postojećih vizualnih identiteta, možemo

zaključiti kako vizualni aspekt prezentiranja fakulteta uvelike igra ulogu u utrci za

buđenje interesa u potencijalnim studentima. Ako fakultet u svojoj misiji i viziji govori

o rastu i razvoju svog obrazovnog sustava, a to ne potkrijepi vizualnim rješenjima,

potencijalni zainteresirani student može vrlo lako promijeniti svoju odluku o upisu jer

time od fakulteta ne dobiva poruku iskrenosti, ozbiljnosti i povjerenja. Upravo zbog

takvih situacija fakulteti moraju držati do cjelokupnog dojma kako bi bili uz bok

konkurentima.

Abstract (english)

This undergraduate thesis will present a detailed process of redesigning the visual

identity of the Faculty of Forestry in Bulgaria. In order for the faculty to prove that it is

internationally and nationally recognized, it needs an equally high-quality visual

identity that would bring it closer to competitive universities and colleges in Europe.

The process of redesigning the visual identity of the Faculty of Forestry in Bulgaria is

presented from the design brief, through the research, idealization and conceptualization

stages, all the way to the realization of the new visual identity. Given that more and

more universities and colleges are deciding to redesign their existing visual identities,

we can conclude that the visual aspect of presenting the college largely plays a role in

the race to arouse interest in potential students. If the faculty in its mission and vision

talks about the growth and development of its educational system, and does not support

this with visual solutions, a potential interested student can very easily change his

decision to enroll because he does not receive a message of sincerity, seriousness and

trust from the faculty. It is precisely because of such situations that the faculties have to

maintain the overall impression in order to keep up with the competitors

• Keywords: vizualni identitet; fakultet; sveučilište; misija i vizija; konkurenti; redizajn
• Keywords (english): visual identity; faculty; university; mission and vision; competitors; redesign
• Language: croatian
• URN:NBN: urn:nbn:hr:216:477785
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 14:37:06