Utjecaj malih pomaka tonaliteta u percepciji tiskarskih parametara

undergraduate thesis

• Author: Aleksandra Birta
• Mentor: Stanislav Bolanča (mentor)
• Committee member: Dubravko Banić (član povjerenstva)
• Committee member: Vesna Džimbeg Malčić (član povjerenstva)
• Committee member: Stanislav Bolanča (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2011-9-21, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Prijašnja istraživanja su pokazala su da dizajn ambalaže ima značajan utjecaj kod odabira odreĎenog proizvoda. Ovaj rad prikazuje kako boja može slati odreĎenu poruku ljudima te to dovodi do zaključka da je boja jedan od ključnih faktora prilikom izbora jednog proizvoda u gomili istih. Rad je temeljen na rezultatima eksperimenata koji su provedeni meĎu ispitanicima slične starosne dobi i različitog spola, a čija je jedina poveznica bila žeĎ. Eksperiment je pokazao koja točno nijansa plave boje ambalaže prirodne izvorske vode utječe na odabir kod žednih osoba.

Abstract (english)

Previous studies have shown that the packaging design has a significant influence on selection of a certain product. This paper explains how can a colour send a certain message to people and this leads to a conclusion that the colour is one of key factors influencing selection of a product among many similar. The paper is based on the results of experiments that were conducted among respondents that are about same age. Women and men were tested and only connnection between repondents was the thirst. The experiment has shown exactly which tone of blue used for design packaging of natural spring water influences a selection of water for thirsty people.

• Keywords: CIE L*a*b*; vid; boja; mali pomak tonaliteta
• Keywords (english): CIE L*a*b*; vision; colour; small shift of tone
• Language: croatian
• URN:NBN: urn:nbn:hr:216:086317
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 18:23:39